---
schema_version: "1"
id: 5e420bb1ad2407ae5a97cee8c01628ff3d25bcbcd59f2fc3ee5b2b482c81d150
title: Convert Lead Activity
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_convert_lead_activity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_convert_lead_activity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e947f3241425a619f6be1b8bf41c1e1f80b4fb5191f0fdf0ee4b14d418bf7095
description: Use the Convert Lead activity in Journey Builder to convert qualified leads from Sales and Service Cloud into a contact or an account. Assign a lead owner and notify that person via email. Create an opportunity and task.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Convert Lead Activity

Use the Convert Lead activity in Journey Builder to convert qualified leads from Sales and Service Cloud into a contact or an account. Assign a lead owner and notify that person via email. Create an opportunity and task.

Use this activity to convert only qualified leads. Journey Builder doesn’t verify that leads are qualified before conversion.

- **[Create a Convert Lead Activity](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configue_convert_lead_activity.htm&release=264.0.0&type=5)**  
    Configure a Convert Lead activity in Journey Builder.

#### See Also

- [Lead Conversion Field Mapping](https://help.salesforce.com/s/articleView?id=sales.lead_conversion_mapping.htm&language=en_US)
- [Considerations for Converting Leads](https://help.salesforce.com/s/articleView?id=sales.leads_notes.htm&language=en_US)