---
schema_version: "1"
id: 05720b616bc53b595a8a659b7be5c5b1714c96acf58a7f818e1990413c346fc9
title: Configure the Email Activity
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_configure_the_send_email_activity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_the_send_email_activity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 91bdaa6f9aed7407e22839547cd268d5d209275e6221b14b1cbeaea60b6d841d
description: Use an email activity to power Journey Builder email sends to Marketing Cloud Engagement contacts in a journey.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Configure the Email Activity

Use an email activity to power Journey Builder email sends to Marketing Cloud Engagement contacts in a journey.

1. Drag the **Email** activity onto the canvas and click it.
2. Enter a name and description.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)
    
    Note The email's name becomes the title of the activity unless you provide a custom title. If you don't provide a description, the system-generated description is provided.
3. Click **Select Message**
    
    For details on creating an email, see [Create a Content Builder Email](https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_content_builder_email.htm&language=en_US).
4. Click **Message Configuration** and complete the configurations.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:25%">
              <col style="width:75%">
            </colgroup>
            <tbody>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Saved Send Classification</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Sets a send classification to use for this activity.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Sender Profile</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Determines whether the send uses a different sender profile than indicated in the send classification.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Delivery Profile</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Determines whether the send uses a different delivery profile than indicated in the send classification.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Subject Line</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Subject line of the email message sent by this activity. To send a dynamic subject email, select the Insert Dynamic Content icon next to the subject line. To add personalization to the subject line, select the Insert Personalization icon. When you edit the subject line, you must save the draft again to apply the change to this send.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Preheader</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">
                  <p>Text displayed after the subject line when you preview an email. To send a
                    dynamic subject email, select the Insert Dynamic Content icon next to the
                    subject line. </p>
                  <p style="margin-bottom:0;">When you edit the preheader, you must save the draft again to
                    apply the change to this send.</p>
                </td>

              </tr>
            </tbody>
          </table>
5. Click **Delivery Options**, and complete the options.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:25%">
              <col style="width:75%">
            </colgroup>
            <tbody>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Publication List</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Adds subscribers to the send. The email activity checks this list for each contact to determine whether to send the email.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Suppression List</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Select a list of subscribers to suppression from the send. By selecting a suppression list that you want the system excludes any email addresses on the list from the send. Contacts often don't continue in the journey when they're excluded from a send. Journey Builder excludes contacts from a send due to factors such as domain exclusion, List Detective, presence on a suppression list, or opt-out list exclusion.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Domain Exclusions</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Select a data extension that contains a list of email domains to exclude from the send. By selecting your domain exclusion list, the system excludes any email addresses that use that domain.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Exclusion Script</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">To exclude subscribers from the send, enter the AMPscript logic. Use the exclusion AMPscript function.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Send Throttling</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">
                  <p>Throttle email sends by separately specifying the delivery window and hourly threshold for an email activity. For example, to implement a burst send during a specific time frame, define only a delivery window.
                  </p>
                  <ul>
                    <li>Delivery Window: Determine the time during which emails are sent. Remaining contacts in the current activity receive emails during the Delivery Window on subsequent days.</li>

                    <li>Hourly Threshold: Determine the maximum number of emails sent per hour within the specified Delivery Window. If you aren't using a Delivery Window, emails are sent every hour. If you don't specify an Hourly Threshold, no email sending limit is applied. Contacts that remain in the queue longer than 72 hours exceed the Triggered Send Expiration Policy and don't receive the message.</li>

                  </ul>
                </td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Track Clicks</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Determines whether the system collects tracking information on the links in an email.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Suppress From Send Report</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Determines whether sends with this activity are included in reports. If selected, sends from this journey are excluded from reports.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Retain Send Log Data</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Determines if send data is saved to the SendLog data extension.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Send Tracking Results to Sales Cloud</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">Automatically send tracking results to the Sales Cloud. Accounts that use Marketing Cloud Connect see this option. To send tracking data to Sales Cloud, the contact ID must be related to All Subscribers on Subscriber Key in the event source data extension. The Contact ID must be the 18-digit Contact ID value created by Sales Cloud and Service Cloud. The 15-digit version isn't supported. This condition is automatically met when using the Salesforce Data Event to admit contacts. Send Tracking Results to Sales Cloud isn't available for Transactional Send journeys.</td>

              </tr>
              <tr class="">
                <td class="slds-cell-wrap" style="vertical-align:top;">Campaign Association</td>

                <td class="slds-cell-wrap" style="vertical-align:top;">
                  <p>Associate a message with a campaign. </p>
                  <ul>
                    <li>Click <strong class="uicontrol">Add...</strong>.</li>

                    <li>Select a campaign.</li>

                    <li>Click <strong class="uicontrol">Save &amp; Continue</strong>.</li>

                  </ul>
                </td>

              </tr>
            </tbody>
          </table>
6. Complete the advanced options section. To enable any of these features, contact your Marketing Cloud Engagement account executive for more information.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:25%"> <col style="width:75%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Triggered Send Name</td><td class="slds-cell-wrap" style="vertical-align:top;">When you create a Journey Builder email, a triggered send is created. Activating the journey creates the triggered send definition that the journey's email activity uses. Triggered Send Name is a system-generated value and can't be modified.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Message Priority</td><td class="slds-cell-wrap" style="vertical-align:top;">Enables your account to choose the priority of triggered sends. For information about configuring your account to observe priority, see the Triggered Emails Guide.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Add a Keyword</td><td class="slds-cell-wrap" style="vertical-align:top;">A piece of text metadata that is passed through with the email for use in Analytics and tracking.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Multipart MIME</td><td class="slds-cell-wrap" style="vertical-align:top;">Determines whether the system sends the message using multi-part MIME. Multi-part MIME provides an HTML version of the message content to inboxes that can display it and a text-only version to inboxes that can't render HTML.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Disable API calls after the error threshold is reached</td><td class="slds-cell-wrap" style="vertical-align:top;">An error threshold is a configurable limit that stops a send job when a designated number of errors occur. This option helps prevent a single error from stopping the entire job. For more information, contact your Marketing Cloud Engagement account executive.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">CC</td><td class="slds-cell-wrap" style="vertical-align:top;">Sends a copy of the email to the email addresses entered in this field. Email addresses in this field are visible to all recipients of the email.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">BCC</td><td class="slds-cell-wrap" style="vertical-align:top;">Sends a copy of the email to the email addresses entered in this field. Email addresses in this field aren't visible to recipients of the email.</td></tr></tbody></table>
7. Click **Summary**, and complete the configuration.

Configure and validate each activity on the canvas before journey activation.

#### See Also

- [Managing Contacts in a Journey Builder Email Activity](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_managing_contacts.htm&release=264.0.0&type=5 "To manage contacts in a Journey Builder email activity, use Marketing Cloud Engagement advanced sending options.")
- [Update an Email Activity in a Journey](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_update_an_email_in_a_running_journey.htm&type=5&language=en_US)