---
schema_version: "1"
id: ee2ccfc11b154e3a7268403922a09776b44df523e12c3d1a71a3218273c8a9ab
title: Configure a Frequency Split
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_configure_eef_split.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_eef_split.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6f5a1183978af00f8bdf219fc729d769ac11c8296c6528330fa5287f4aaff33c
description: Journey Builder’s Frequency Split activity sends each contact down a path based on their individual engagement frequency. Real-time engagement analysis enables Einstein to automatically segment contacts, even in a running journey.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Configure a Frequency Split

Journey Builder’s Frequency Split activity sends each contact down a path based on their individual engagement frequency. Real-time engagement analysis enables Einstein to automatically segment contacts, even in a running journey.

When a contact lacks enough engagement history for Einstein’s model, the contact follows the On Target path.

A remainder path is included if you don’t add all paths. When you add the On Target, Undersaturated, and Saturated paths, there’s no remainder path. When you add all paths, there’s no remainder path.

1. Drag the Frequency Split activity to a place on the canvas where you want Einstein to segment your audience.
2. Click the activity.
3. Select the channel you’re sending from.
    1. When you select a mobile channel, select the app that you’re sending from.
4. To configure the split, click **Add Path** next to each of the segment paths to include.
    1. When you add the Almost Saturated path, select the appropriate saturation limit that indicates which contacts on this path reached saturation.
5. Click **Done**.

To view your configured paths, hover over the split activity or any path. To update the activity’s configuration, stop the journey, then add or remove a path. When you remove a path, all activities on the path are removed, too.

- **[View Frequency Split Analytics](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_view_eef_split_analytics.htm&release=264.0.0&type=5)**  
    Einstein Engagement Frequency’s activity-level analytics in Journey Builder show how many contacts were evaluated after reaching the activity, and which paths those contacts took in the journey.

#### See Also

- [Einstein Engagement Frequency](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_eef.htm&language=en_US)
- [The Einstein Engagement Frequency Dashboard](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_eef_dashboard.htm&language=en_US)