---
schema_version: "1"
id: 26a069fb2d0ea9f32b80a6f69911f474c3f5c1f592c3b33e27febd3a4646b603
title: Use Data 360 in Journey Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_c360a_using_audiences.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_c360a_using_audiences.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 028f8647aa43748af5fa764c9ce216d06916fc9849dc2c8590e6116d0225fb52
description: Data 360 is optimized for messaging using Journey Builder. You can also use Data 360 to select an audience in Email Studio and MobileConnect. Audiences can include enriched unified individual records and new records. It’s important to consider consent management when sending.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Use Data 360 in Journey Builder

Data 360 is optimized for messaging using Journey Builder. You can also use Data 360 to select an audience in Email Studio and MobileConnect. Audiences can include enriched unified individual records and new records. It’s important to consider consent management when sending.

When you create a journey, you select your audience in the Data Extension Entry Source in Journey Builder. To choose Data 360 audience, choose your audience from the Data 360 Segments folder in the Shared Data Extensions folder.

## Managing Consent

We recommend that you employ the following practices to help manage consent when you use unified Data 360 audiences in Journey Builder.

- Consider applying Filter Contacts criteria to limit who is included in the audience when you create the Entry Source. If it filters out many audience members, [performance can be degraded](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_optimize_sending_in_journey_builder.htm&release=264.0.0&type=5 "The Journey Builder processing rate varies based on your data model, filters, configuration, activities, and content complexity. Journeys share processing resources, so stagger the start time for each journey to reduce the demand and increase the processing speed of individual journeys. Use the System Optimization Dashboard to identify and prioritize optimizations that could increase your overall throughput.")
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)
    
    Note if the SMS Activity appears later in the journey, you can use a Decision Split instead of filtering criteria for consent to Data 360 for entry source configuration.
- When you configure an email activity to use a Data 360 audience, consider assigning a Publication or Suppression list for more consent management options

## Email Activities

You can configure email activities in Journey Builder that use Data 360 audiences as either multi-step or single send journeys.

## SMS Activities

When you configure an SMS activity in Journey Builder to use a Data 360 audience, select **Send only to contacts who are subscribed currently** in the Delivery Options configuration step. This selection helps prevent sending to individuals who didn’t opt in to receive the communication.

## Push Messaging Activities

For push messaging using Data 360 audiences, use a multi-step journey. You can configure either a Push Notification, Inbox, or In-App Message activity to activate a MobilePush send. Consent for push messaging is managed in the MobilePush SDK.

## Data Extensions

Check out Related Attributes in Activation on our [Data 360 and Customer 360 Solution](https://help.salesforce.com/s/articleView?id=data.c360_a_solutions.htm&language=en_US) page.