---
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title: Behavioral Triggers
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_behavioral_triggers.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_behavioral_triggers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3ad0f4d35e0fcc9c319cf530f183943a149430b5b9a386a4f6f196a2426aed25
description: Use Marketing Cloud Engagement to reach customers who abandon unpurchased items or services. Configure the flow of this behavioral data into the data extensions for email sends and journeys. Using behavioral data this way is called Behavioral Triggers.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Behavioral Triggers

Use Marketing Cloud Engagement to reach customers who abandon unpurchased items or services. Configure the flow of this behavioral data into the data extensions for email sends and journeys. Using behavioral data this way is called Behavioral Triggers.

Salesforce Services isn't required for basic abandoned cart, browse, and wishlist use cases. Your customers and their partners can set them up. Behavioral Triggers is free for Pro, Corporate, and Enterprise Editions and uses Amazon Web Services. Behavioral data extensions store the data for 30 days. To configure the Journeys or Automations, contact Marketing Cloud Engagement support. The level of support varies on each customer's data model.

If you already paid for an Abandoned Cart audience file, you can still use audience files until a customer requests that they’re turned off. Customers can't use both legacy audience files and Behavioral Triggers for the same use case. A customer using an abandoned cart audience file can't enable an abandoned card trigger in Behavioral Triggers.

To get started, select **Behavioral Triggers** from the Journey Builder nav menu.

- **[Behavioral Triggers Prerequisites](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_behavioral_triggers_prerequisites.htm&release=264.0.0&type=5)**  
    To implement Behavioral Triggers, first install Collect Tracking Code and upload a product catalog.
- **[Create a Behavioral Trigger](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_create_behavioral_triggers.htm&release=264.0.0&type=5)**  
    Set up a behavioral trigger to map data to a target data extension when a user takes a particular action, such as abandoning a cart or browser session. The target data extension name displays on the Behavioral Triggers dashboard after you create the trigger.
- **[Edit a Behavioral Trigger](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_edit_behavioral_triggers.htm&release=264.0.0&type=5)**  
    Update a behavioral trigger to include a different suppression period or suppression rule time frame.
- **[Pause a Behavioral Trigger](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_pause_behavrioral_triggers.htm&release=264.0.0&type=5)**  
    To stop a behavioral trigger from directing engagement data to your target data extension, pause the trigger.
- **[Resume a Behavioral Trigger](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_resume_behavrioral_triggers.htm&release=264.0.0&type=5)**  
    To restart a behavioral trigger so it begins directing engagement data to your target data extension, resume a paused trigger.
- **[Set Behavioral Trigger Session Timeout Limit](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_set_behavrioral_trigger_session_limit.htm&release=264.0.0&type=5)**  
    Configure the Behavioral Triggers app to observe a session timeout limit that you set. This timeout limit dictates how long a customer’s session lasts before it’s considered abandoned.
- **[Create a Behavior Trigger Email](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_create_a_behavior_trigger_email.htm&release=264.0.0&type=5)**  
    After you create a Behavioral Trigger in Content Builder, you can create an email based on that trigger.
- **[Behavioral Triggers Optional Features](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_behavioral_trigger_optional_features.htm&release=264.0.0&type=5)**  
    Use Behavioral Triggers to reach customers who abandon unpurchased items or services in their cart in Marketing Cloud Engagement (Einstein).