---
schema_version: "1"
id: f66beb4c2a1f1c4a3de95662b66ef690bb78ca18b1959add93ec52a9af60d23c
title: The Audience Entry Source
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6fc74fda460b01fc4757c5a16f10b5b5d165efd8da39e47fa578b7b5c6b80bd6
description: Use an audience to admit a list of contacts into a journey. Select from the push, SMS, and published Audience Builder audiences available in your account. To create or edit audiences, use Contact Builder.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# The Audience Entry Source

Use an audience to admit a list of contacts into a journey. Select from the push, SMS, and published Audience Builder audiences available in your account. To create or edit audiences, use Contact Builder.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)

Note Audiences are available in accounts provisioned for both Journey Builder and Contact Builder.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)

Note The Audiences entry source features new functionality. Audiences created before the January 2018 release continue to function, but cannot be edited. Use the data extension entry source to access functionality previously found in Journey Builder Audiences.

- **[Create an Audience from Contacts](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_create_an_audience.htm&release=264.0.0&type=5)**  
    To admit contacts in Journey Builder, create and schedule an audience.
- **[Schedule an Audience](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_schedule_an_audience.htm&release=264.0.0&type=5)**  
    To determine how often Journey Builder admits contacts from an audience, set a schedule. To prompt the schedule tile to appear, configure an entry source.
- **[Use Data 360 in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_c360a_using_audiences.htm&release=264.0.0&type=5)**  
    Data 360 is optimized for messaging using Journey Builder. You can also use Data 360 to select an audience in Email Studio and MobileConnect. Audiences can include enriched unified individual records and new records. It’s important to consider consent management when sending.