---
schema_version: "1"
id: af573aa0184453f61468564649fa4594d7abd566f5f78f3af142e7a09f56c682
title: Account Activity in Journey Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_account_activity_sales_service.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_account_activity_sales_service.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 55c27b2a805bd0911a79efe91bb509deceaa7a19a114b46770567262d0931ff7
description: To create or update an account in Sales or Service Cloud based on attribute relationships, use the Account activity in the Marketing Cloud Engagement Journey Builder app. Populate Sales or Service Cloud account fields with Marketing Cloud Engagement attributes, other values from the journey, or with fixed values you designate.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Account Activity in Journey Builder

To create or update an account in Sales or Service Cloud based on attribute relationships, use the Account activity in the Marketing Cloud Engagement Journey Builder app. Populate Sales or Service Cloud account fields with Marketing Cloud Engagement attributes, other values from the journey, or with fixed values you designate.

- **[Create an Account Activity in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_account_activity_create.htm&release=264.0.0&type=5)**  
    Create a Sales or Service Cloud account activity in Marketing Cloud Engagement.
- **[Update an Account Activity in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_account_activity_update.htm&release=264.0.0&type=5)**  
    You can update a Sales or Service Cloud account through a Journey Builder activity in Marketing Cloud Engagement.