---
schema_version: "1"
id: 80843add59a7994814a1d74aceff3aa0f048d07fa0f62918b03fa7cdd4a4c528
title: Opt-ins and Opt-outs
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gc_opt_ins_and_opt_outs.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gc_opt_ins_and_opt_outs.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4c19493778259d17e2f9064eb6297d0926a062114cf9719c0cf6abc87e030105
description: GroupConnect recognizes opt-ins and opt-outs based on information from the messaging app. The app provides user information when the opt-in initially takes place, and GroupConnect stores that information in the contact record. If a contact opts out of receiving further information, the messaging app relays that opt-out to GroupConnect and deletes any applicable information from the contact record.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Opt-ins and Opt-outs

GroupConnect recognizes opt-ins and opt-outs based on information from the messaging app. The app provides user information when the opt-in initially takes place, and GroupConnect stores that information in the contact record. If a contact opts out of receiving further information, the messaging app relays that opt-out to GroupConnect and deletes any applicable information from the contact record.