---
schema_version: "1"
id: 3e25e9d62cea2dd422168896818775e298fb2b133096caae81d8a2ce17633521
title: Share an Audience with Another Business Unit
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_share_audiences.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_share_audiences.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d68d2f22c211a1e5e046fa8cfc903ce68977b85f57e6ea55117291bfe6dbbc78
description: When you link Marketing Cloud Engagement with Google Analytics 4, the GA4 audiences are available to every business unit that has the same enterprise ID (EID). You can choose which business units are able to access these audiences.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Share an Audience with Another Business Unit

When you link Marketing Cloud Engagement with Google Analytics 4, the GA4 audiences are available to every business unit that has the same enterprise ID (EID). You can choose which business units are able to access these audiences.

1. From Contact Builder, go to the Data Sources tab.
2. On the Google Analytics 4 Audiences tile, click **View**.
3. To enable sharing with other business units, turn on sharing for the audience that you want to share.
4. Click **Shared**.
5. To share an audience, select the business units to share with.
6. Click **Done**.