---
schema_version: "1"
id: 82e77d6a1b40c634b01012f507a8d0b7d3e2a3524824b0689581da8e1ae7e321
title: Google Analytics Goals Tile
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_goal_tile.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_goal_tile.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: eb0d4b1ee32c252da49f54fff6e5b057fe7d82678030a74dbf280aabe6a31cf4
description: Google Analytics goal metrics are aggregated at the journey level in the Journey Analytics dashboard. Goal data provides insight into how the journey contributes to the overall success of your marketing strategy. Get information about completed activities, such as purchases and user engagement for website traffic generated by Marketing Cloud Engagement activities. Configure the dashboard to display up to five goals.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Google Analytics Goals Tile

Google Analytics goal metrics are aggregated at the journey level in the Journey Analytics dashboard. Goal data provides insight into how the journey contributes to the overall success of your marketing strategy. Get information about completed activities, such as purchases and user engagement for website traffic generated by Marketing Cloud Engagement activities. Configure the dashboard to display up to five goals.

For more information about using Goals with Universal Analytics, visit [About goals](https://support.google.com/analytics/answer/1012040?hl=en). For help with migrating to GA4 Goals, learn about the [Goals migration tool](https://support.google.com/analytics/answer/10762548?sjid=17383984728351548713-NA).