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title: What Limits Apply to My Use of Google Analytics?
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_faq23.md
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description: Google enforces several limits on Google Analytics. A free Google Analytics account can contain up to 100 audiences, while a paid account can contain up to 400. Free accounts can retain audience data for up to 14 months, while a paid account can retain data for up to 50 months.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# What Limits Apply to My Use of Google Analytics?

Google enforces several limits on Google Analytics. A free Google Analytics account can contain up to 100 audiences, while a paid account can contain up to 400. Free accounts can retain audience data for up to 14 months, while a paid account can retain data for up to 50 months.

#### See Also

- [_Google Analytics Help_: Google Analytics Properties](https://support.google.com/analytics/answer/11202874#limits)