---
schema_version: "1"
id: 5f50c51b8fe41ecc91b64852fb8d0b8a0619b285effd2835263baadf990d4140
title: Why Don’t My Subscribers Appear in My Google Analytics Audience?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_faq22.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_faq22.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 370c73cd5465697d79439127cb88f98da7c1123586ab2367da87393607f75a4f
description: Marketing Cloud Engagement uses an ID to link subscribers to Google Analytics audience members. To ensure that this link is created, configure the sfmc_id parameter with a value of %%subscriberid%%.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Why Don’t My Subscribers Appear in My Google Analytics Audience?

Marketing Cloud Engagement uses an ID to link subscribers to Google Analytics audience members. To ensure that this link is created, configure the `sfmc_id` parameter with a value of `%%subscriberid%%`.