---
schema_version: "1"
id: cd63339e2b8455617dbc504ffc0a0753617b4311953e4f6168fb41285047d459
title: Why Doesn’t the Subscriber Count in the Audience Data Extension Match the Count in Google Analytics?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_faq21.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_faq21.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7d9354101c0fa703346f847bfb44d5d9d8f1bdbee44b896be79ba3aa5919fbb7
description: For audience members to appear in your data extension, they must have an sfmc_id attribute. To ensure that this attribute is passed from Marketing Cloud Engagement to Google Analytics, configure the sfmc_id parameter with a value of %%subscriberid%%.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Why Doesn’t the Subscriber Count in the Audience Data Extension Match the Count in Google Analytics?

For audience members to appear in your data extension, they must have an `sfmc_id` attribute. To ensure that this attribute is passed from Marketing Cloud Engagement to Google Analytics, configure the `sfmc_id` parameter with a value of `%%subscriberid%%`.