---
schema_version: "1"
id: 605c3646f83f791df6177532a4b733c7259db29f7d41abad130dff96449297ea
title: Configure Google Analytics Tracking Parameters in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_configure_parameters.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_configure_parameters.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0f6516c998ffd7302e55f5194e7044d23b3070635b35d83bcb72f0626693673b
description: Associate your subscribers with Google Analytics 4 audiences with UTM parameters. Marketing Cloud Engagement automatically applies these parameters to the links in your messages.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Configure Google Analytics Tracking Parameters in Marketing Cloud Engagement

Associate your subscribers with Google Analytics 4 audiences with UTM parameters. Marketing Cloud Engagement automatically applies these parameters to the links in your messages.

For security purposes, recipients can’t see the sfmc\_journey\_name and the sfmc\_activity\_name values for journeys and activities in the URL. You can view the names in their original format in Google Analytics. To ensure that this functionality works as intended, you must use the Parameter Manager to set these values.

1. In Setup, under Data Management, click **Parameter Management**.
2. To view the parameters, expand a section.
3. Next to the string that you want to change, click **Edit**.
4. In **GA4 Property Tracking**, enable or disable the feature and save it.
    
    When enabled, Marketing Cloud Engagement adds the parameters to each message sent from this business unit.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)
    
    Note
    
    If you have UA Property Tracking enabled and disable it, you can't re-enable it. Use GA4 Property Tracking instead.