---
schema_version: "1"
id: 9eececa3662f4e13f6039539e92f5e9127538fe1004e9144dcf62b535f26c613
title: Integrate Google Analytics with Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_configure_ga360_integration.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_configure_ga360_integration.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 21dd526714f88866bb3bab91381c70e9e7905e5f192eaa41a2d8bc0d265f7fe7
description: Set up the integration between Marketing Cloud Engagement and your Google Analytics account.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Integrate Google Analytics with Marketing Cloud Engagement

Set up the integration between Marketing Cloud Engagement and your Google Analytics account.

Before you start, an admin must enable Journey Builder and the Google Analytics Integration.

For information about how Google uses data about your websites and customers, see [Google’s Privacy Policy](https://policies.google.com/technologies/partner-sites). Google also provides [advice for safeguarding your data](https://support.google.com/analytics/answer/6004245).

1. **[Link Google Analytics and Marketing Cloud Engagement Accounts](https://help.salesforce.com/s/articleView?id=mktg.mc_gai_link_to_google360.htm&release=264.0.0&type=5)**  
    Connect your Marketing Cloud Engagement account to Google Analytics. Google’s native authentication process creates a secure connection between your accounts and sets view permissions for your reports. If you have multiple Engagement instances under the same EID, the Google Analytics accounts that you link are added to those instances also.
2. **[Setting Up Parameters](https://help.salesforce.com/s/articleView?id=mktg.mc_gai_utm_parameters.htm&release=264.0.0&type=5)**  
    UTM parameters help you measure how clicks from your messages relate to activities on your websites. After you set up these parameters, Marketing Cloud Engagement appends them to the URLs in your messages.

#### See Also

- [Consent Management for Marketing Cloud](https://help.salesforce.com/s/articleView?id=xcloud.consent_management_marketing.htm&language=en_US)
- [Data Deletion for Marketing Cloud](https://help.salesforce.com/s/articleView?id=xcloud.data_deletion_marketing.htm&language=en_US)
- [Data Access and Export for Marketing Cloud](https://help.salesforce.com/s/articleView?id=xcloud.data_portability_marketing.htm&language=en_US)
- [Restrict Data Processing for Marketing Cloud](https://help.salesforce.com/s/articleView?id=xcloud.restriction_of_processing_marketing.htm&language=en_US)