---
schema_version: "1"
id: 465842f37eadf2a6d02fbf420837ef5562d9bab3acce721a7f6fe7d608a79a97
title: Universal Unsubscribe
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_universal_unsubscribe.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_universal_unsubscribe.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bb1a2feaae43853c0bc082b4caf578ec720f0c7795a4ba6514060d087da74e70
description: A universal unsubscribe occurs when a subscriber unsubscribes from every email your company sends. When a subscriber uses the universal unsubscribe option, their status is set to Unsubscribed on all your lists and your universal list.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Universal Unsubscribe

A universal unsubscribe occurs when a subscriber unsubscribes from every email your company sends. When a subscriber uses the universal unsubscribe option, their status is set to Unsubscribed on all your lists and your universal list.

For example, if a subscriber is on three of your lists and uses the universal unsubscribe option to unsubscribe from one of your emails, they appear as Unsubscribed on all your lists.

A subscriber can unsubscribe from the universal list in various ways:

## Import

You can unsubscribe a subscriber from the universal list via subscriber List imports by including an Unsubscribed status in the import file and importing into the All Subscribers list.

## API

You can unsubscribe a subscriber from a list via the API's Subscriber Update call by passing in the All Subscribers ListID and Subscriber Status of unsubscribed.

## Subscriber Properties

Follow this procedure to perform an unsubscribe from the universal list on a user within the application:

- Click the **Subscribers** tab.
- Click **my lists** on the folder containing the subscriber.
- Select the subscriber you want to unsubscribe.
- Click **View Properties**
    
    ![subscriber properties](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/masterunsubscribewindow.png)
- Click **Unsubscribe from all...**
    
    The Unsubscribe window appears where you can enter a reason if applicable and unsubscribe from the universal list. When you return to the General tab, the Unsubscribed field is populated with the unsubscribe date and the icon in the upper left corner is red. The subscriber has a red icon when viewing the All Subscribers list.

## Unsubscribe Center

Subscribers can unsubscribe from the universal list in the Unsubscribe Center. Subscribers can reach the Unsubscribe Center by clicking the Manage Subscriptions link at the bottom of the email. Next, they click the Unsubscribe From All button that appears at the bottom of the window.

## Subscription Center

Subscribers can unsubscribe from the universal list in the Subscription Center. Subscribers can reach the Subscription Center by clicking the Manage Subscription link at the bottom of the email.

To unsubscribe from the universal list, select the I no longer wish to receive any future publications checkbox and click the Update button at the bottom of the section.

![unsubscribe success](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/mc_es_unsubscribescreen.png)

## Profile Center

Subscribers can also unsubscribe from the universal list in the Profile Center. Subscribers can reach the Profile Center by clicking the Update Profile link at the bottom of the email.

To unsubscribe from the universal list, select the I no longer wish to receive any future publications checkbox and click the Update button.

## Reply Mail Management

If the account uses Reply Mail Management, the subscriber can unsubscribe from the universal list by replying to the email and typing an appropriate request in either the subject line or body.