---
schema_version: "1"
id: 134406770e27143ab694d153a2b177451efb248c1210a089138b6a52da0adb33
title: Tracking Conversions Tab
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_tracking_conv_tab.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_tracking_conv_tab.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b26c3266da73f6bd2fc0764571b64cafdb1cee261d415fbca39ace22d4e21a10
description: The Conversions tab contains information about the conversions resulting from the email send. You can export the Conversions tab to an Excel file.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Tracking Conversions Tab

The Conversions tab contains information about the conversions resulting from the email send. You can export the Conversions tab to an Excel file.

See [Conversion Tracking](https://help.salesforce.com/s/articleView?id=mktg.mc_es_conversion_tracking.htm&release=264.0.0&type=5 "Track click-through data at a deeper level with Conversions Tracking, which allows you to track the customer traffic and revenues generated by multiple links within your emails. By inserting the necessary tracking code into your website, you are able to test, read, and optimize traffic rates and revenues for various campaigns.") to learn more.

 
| Field | Description |
| --- | --- |
| Path Name | Specifies the URL of the link |
| Unique Conversions | Number of individual subscribers who clicked the link within the email; click the (#) to display a list of those subscribers |
| See all click path data link | Displays a list of all subscribers who had at least 1 click path conversion. |
| \# unique conversions link | Number of unique subscribers who converted from the link. |