---
schema_version: "1"
id: d61891872e95169cbf4e8f0f5a382f39f61bfc63affd9183fe12672958a235c3
title: Subscribers with Enhanced Subscriber Features
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_subscribers_with_enhanced_subscriber_features.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_subscribers_with_enhanced_subscriber_features.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7231bb37bf0e1517b77604fe12df4fe9e35929bbe96862bc632926fc29fb1926
description: Include the subscriber's email status when exporting individual subscriber data or when exporting an entire subscriber list in Email Studio for Marketing Cloud Engagement. You can also filter subscriber searches by status from the all subscribers list and the lists subscriber tab.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Subscribers with Enhanced Subscriber Features

Include the subscriber's email status when exporting individual subscriber data or when exporting an entire subscriber list in Email Studio for Marketing Cloud Engagement. You can also filter subscriber searches by status from the all subscribers list and the lists subscriber tab.

This information applies to accounts with the enhanced subscriber features enabled.

You must have a valid email address for each subscriber you plan to send an email to. A valid email address:

- is less than 100 characters long
- has no leading or trailing spaces
- contains only supported ASCII characters

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d37098e56">Color Code</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d37098e59">Status</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d37098e62">Explanation</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Color Code" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e56 ">
            <p>Green</p>
            <div><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/es_activesubscriberproperties.png" alt="Active subscriber icon"></div>
          </td>

          <td data-label="Status" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e59 ">Active</td>

          <td data-label="Explanation" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e62 ">
            <p>A subscriber who meets either of these criteria is considered active.</p>
            <ul>
              <li>No activities have occurred to make the subscriber's status bounced,
                undeliverable, unsubscribed, or deleted.</li>
              <li>A subscriber whose status was bounced or undeliverable is recorded as having
                opened or clicked through a received email. In this case, the system changes the
                subscriber's status back to active.</li>
            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Color Code" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e56 ">
            <p>Yellow</p>
            <div><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/es_bouncedsubscriberproperties.png" alt="Bounced subscriber icon"></div>
          </td>

          <td data-label="Status" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e59 ">Bounced (Returned)</td>

          <td data-label="Explanation" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e62 ">
            <p>A subscriber who meets the following criteria is considered bounced.</p>
            <ul>
              <li>One or two soft bounces are received for the subscriber.</li>

              <li>One hard bounce is received for the subscriber.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Color Code" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e56 ">
            <p>Gray</p>
            <div><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/es_undeliverablesubscriberproperties.png" alt="Undeliverable subscriber icon"></div>
          </td>

          <td data-label="Status" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e59 ">Held (Undeliverable)</td>

          <td data-label="Explanation" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e62 ">
            <p>A subscriber who meets the following criteria is considered held (undeliverable).</p>
            <ul>
              <li>
                <p>Three hard bounces or three soft bounces are received for the subscriber and at
                  least 15 days have passed since the first bounce.</p>
                <p>If the bounce was from a trusted domain, only one hard bounce is required. For
                  the most current list of trusted domains, contact
                  mc-deliverability@salesforce.com.</p>
              </li>
            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Color Code" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e56 ">
            <p>Red</p>
            <div><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/es_unsubscribedsubscriberproperties.png" alt="Unsubscribe Subscriber Icon"></div>
          </td>

          <td data-label="Status" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e59 ">Unsubscribed</td>

          <td data-label="Explanation" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e62 ">
            <p>A subscriber who meets any of the following criteria is considered
              unsubscribed:</p>
            <ul>
              <li>The subscriber has requested to be removed from a single list, multiple lists,
                or all lists. The subscriber's status is changed to unsubscribed for the selected
                lists or at the all subscribers level.</li>

              <li>An Engagement user manually unsubscribes a subscriber on a list, thus changing
                the status to unsubscribed for that list.</li>

              <li>The subscriber submitted an AOL spam complaint. In this case, the subscriber's
                status is changed to unsubscribed at the all subscribers level.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Color Code" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e56 ">&nbsp;</td>

          <td data-label="Status" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e59 ">Deleted</td>

          <td data-label="Explanation" class="slds-cell-wrap" style="vertical-align:top;" headers="d37098e62 ">
            <p>A subscriber who meets either of the following criteria is considered deleted:</p>
            <ul>
              <li>An Engagement user deleted a subscriber from a list other than the all
                subscribers list. In this case, the subscriber's status for that list only is
                deleted.</li>

              <li>An Engagement user has deleted a subscriber from the all subscribers list. In
                this case, the subscriber's global status is deleted.</li>

            </ul>
            <p style="margin-bottom:0;">We do not recommend deleting subscribers. To prevent sending to a subscriber in a
              future send, update the subscriber's status to unsubscribed.</p>
          </td>

        </tr>
      </tbody>
    </table>

- **[Add a Subscriber Manually](https://help.salesforce.com/s/articleView?id=mktg.mc_es_add_subscriber_manually.htm&release=264.0.0&type=5)**  
    Create Subscriber steps you through defining an individual subscriber in Email Studio. When you add one subscriber, you have the option of creating another individual subscriber with the same attribute selections. This information applies to accounts with the enhanced subscriber features enabled. If your account doesn’t have this feature enabled, refer to Subscribers without Enhanced Subscriber Features.
- **[Imports](https://help.salesforce.com/s/articleView?id=mktg.mc_es_imports.htm&release=264.0.0&type=5)**  
    To build subscriber lists, import data into Email Studio. For each member ID, you can run up to 10 imports simultaneously.
- **[Search for a Subscriber](https://help.salesforce.com/s/articleView?id=mktg.mc_es_search_for_subscriber.htm&release=264.0.0&type=5)**  
    Search for a subscriber using enhanced subscriber features in Email Studio for Marketing Cloud Engagement.
- **[Modify Subscriber Data in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_es_modify_subscriber_data.htm&release=264.0.0&type=5)**  
    View subscriber data and modify subscribers from subscriber properties in Email Studio. Regardless of where you access subscriber properties, changes you make take effect throughout the application.
- **[Export Email Studio Subscribers by Status](https://help.salesforce.com/s/articleView?id=mktg.mc_es_export_subscribers_by_status_enhanced.htm&release=264.0.0&type=5)**  
    You can export subscribers based on subscriber status in Email Studio. This information applies to accounts with the enhanced subscriber features enabled. To export subscribers, account admin role or permission to access lists is required.
- **[Update Subscriber Status](https://help.salesforce.com/s/articleView?id=mktg.mc_es_update_subscriber_status.htm&release=264.0.0&type=5)**  
    Although it is possible to update a subscriber status in Marketing Cloud Engagement, it is discouraged.
- **[Delete a Subscriber from Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_es_delete_subscriber.htm&release=264.0.0&type=5)**  
    Use Delete Subscriber to delete a subscriber in Email Studio.
- **[Import File Requirements for Email Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_es_import_file_requirements.htm&release=264.0.0&type=5)**  
    To ensure compatibility with Email Studio in Marketing Cloud Engagement, import files have some detailed requirements.