---
schema_version: "1"
id: efd69a0335a358e0dd41524213dc9c1954a056cb30226fe6c861bfb48e31fb12
title: Set Up the Dynamic Content Area
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_set_up_dynamic_content_area.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_set_up_dynamic_content_area.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a8f60323214fe1e5fd7a3e67c5550eeb0267fc2ddb2a8fb80d832850ece572df
description: Follow these steps to set up the dynamic content area for sharing to different social networks in Email Studio.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Set Up the Dynamic Content Area

Follow these steps to set up the dynamic content area for sharing to different social networks in Email Studio.

1. In your email, click the content area you want to hold the dynamic content, then choose **Create Dynamic Content**.
2. In the drop-down menu in the Dynamic Content window, choose the subscriber list or sendable data extension that contains the SocialNetwork attribute.
3. In the Default Content section, click **Browse** and select the content displayed if there are no matches for a subscriber's preferred social network.
4. For the dynamic content rules, click the first drop-down menu and choose **Social Network**.
5. In the second drop-down menu, select **Is Equal To**.
6. In the third drop-down menu, select the social network for the created content area.
7. Click **Browse** under the rule and select the content that corresponds to the social network you chose.
8. Click **Add Rule** and add another rule for each social network for which you have content.
9. When you have covered all of your social networks, click **OK**. The dynamic content area will display the default content you have specified.

The email displays the correct dynamic content area based on the subscriber's preference from the subscriber list or sendable data extension.