---
schema_version: "1"
id: 47ed8af6fef7fbb15288e8673fb5d32fcdb9453e439b469476ee994b3b636034
title: "Scenario: Profile Attributes"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_profile_attribute_scenario.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_profile_attribute_scenario.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 210753cd0a98e602c2a57760d786bef65e5575c3c3f1d54abc8b9baffa708e74
description: See an example of portfolio attribute setting in Email Studio for Marketing Cloud Engagement.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Scenario: Profile Attributes

See an example of portfolio attribute setting in Email Studio for Marketing Cloud Engagement.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_example.png)

Example

Northern Trails wants to create a profile attribute for several of their subscribers. They navigate to Profile Management. Starting on the General tab, Northern Trails fills in the information of the attribute.

![profile\_attribute1](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/mc_es_profile_attribute1.png)

On the Data tab, they select Text for the Data Type since they will enter text only data.

![profile\_attribute2](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/mc_es_profile_attribute2.png)

Northern Trails clicks the Values tab and adds Male and Female as values for the Gender attribute.

![profile\_attribute3](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/mc_es_profile_attribute3.png)

The values are entered, but Northern Trails wants Female to appear first. They highlight the Female value and click **Move Up**.

They click **OK** and the attribute is added to the attribute list.