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title: Email Studio Measures Best Practices and Tips
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_measures_best_practices_and_tips.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_measures_best_practices_and_tips.htm&release=264.0.0&type=5
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content_hash: 489906d41947b1ccdc3ee17c2e415a6754d65261c4845ed7a6c2403989a42987
description: Review best practices and tips for using Measures in Email Studio.
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  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Email Studio Measures Best Practices and Tips

Review best practices and tips for using Measures in Email Studio.

## Best Practices and Tips

To return the most specific data and to protect performance, provide as much information as possible to narrow the scope of your measure:

- Give your measures a specific time range. By default, you can select records from the last 180.
- Use job-specific criteria for further narrowing. For example, select records where Sender Profile is X or Email Name is Y or Subject Line is Z.
- To narrow the scope for the measure, enabling more indexing and more performance, add job criteria.
- When qualifying a measure, ask yourself why "Clicks in the last 60 days" is valuable unless it is qualified. Click on what? A link that starts with? A particular email? Qualify to narrow the scope of exactly what it is--an Unsubscribe click is also a Click if unqualified.
- You cannot easily find the statistics by From address. With Measures you can define a statistic given the conditions of the job ID and the From address.
- Monitor the process of your segmentation by using a data filter in an Automation Studio filter activity and tying that activity to an automation. You can see status, running or completed, and display notices when running a massive segmentation.
- Measures cannot create a list of subscribers who have never clicked or never opened an email. Use the Subscriber Engagement Report to view your subscribers' activities and gather the required information from that source.