---
schema_version: "1"
id: 8f1857b3d151f9244289e2bb832a8dd2056afbd99e4874f0b45c35e3aa6f64a6
title: List Properties
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_list_properties_enhanced.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_list_properties_enhanced.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c6cb0d67ac8f795a89b41f0ccc643e6f8c225fd8da634d0241e7f5ba78f13192
description: View statistics and change the basic properties of a list in Email Studio.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# List Properties

View statistics and change the basic properties of a list in Email Studio.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d12719e40">Field</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d12719e43">Description</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d12719e46">Options</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">List name and description</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">The list name displays in the list workspace and in sends.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">To change the name of the lists or the lists description, make your modifications to
              the text box at the top of the Properties tab.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Campaign Association</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">To associate the list with a campaign.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">Select the plus button, select the radio button for the appropriate campaign, and
              select OK. Or click Create Campaign to create a campaign.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">External Key</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">The external key is a unique identifier for the list. This value is used by developers
              in their API calls to access the list programmatically.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">To change the external key of the list, make your modifications to the text box and
              click <strong class="uicontrol">Done</strong>.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">List ID</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">The unique identifier created by the application.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Created and Last Modified</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">Date on which this list was created and the date when it was last modified.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">These dates are recorded.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Location</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">List folder in which this list is located.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">To relocate the list, click the <strong class="uicontrol">Change</strong> button, which opens
              <strong class="uicontrol">Select Location</strong> showing your list folder structure. Click the
              desired folder and click <strong class="uicontrol">OK</strong>.
            </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Type</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">All lists are standard lists.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">Type is set by the application.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Public</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">The public option results in this list being displayed in the Subscription Center. A
              subscriber can opt in or opt out of any public list.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">Click the checkbox to set the list to public.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Size</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">Number of subscribers who currently belong to this list.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">To add subscribers right from the properties tab, click <strong class="uicontrol">Add
                Subscribers</strong> and select <strong class="uicontrol">Import</strong> or
              <strong class="uicontrol">Manually</strong>. To view more details about the lists membership, click the
              Subscriber tab. The Tracking tab shows list composition, provides access to reports, and
              recent sends.
            </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Double Opt-in Behavior</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">Double opt-in requires your subscribers to confirm their email address.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">Click <strong class="uicontrol">Edit</strong>, select the Require subscribers to provide
              confirmation of valid email address checkbox, and choose the email that contains the double
              opt-in link. Optional, select a Marketing Cloud Engagement or external opt-in landing page
              to display to subscribers when the double opt-in link URL is clicked in your email.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e40 ">Welcome Email</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e43 ">A welcome email is the email a new subscriber receives after joining the list.</td>

            <td data-label="Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d12719e46 ">
              <p>Click <strong class="uicontrol">Edit</strong>, select the Send Welcome Email checkbox, and select the
                welcome email to send to subscribers.</p>
              <p style="margin-bottom:0;">Adding a Welcome Email to a list is no longer supported starting in the second half of
                2020. Use <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&amp;language=en_US" target="_blank">Journey Builder</a> to
                create personalized, automated multichannel campaigns. </p>
            </td>

          </tr>
        </tbody>
      </table>