--- schema_version: "1" id: e167f8faafa1e4e8fccbcc0938b1a9bc8b863d5fd68eb74e8cfa19e880dac13a title: Insert the Link in Your Email collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_insert_emaillink.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_insert_emaillink.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: a0b67f611238d61a840d0538555615fbc3b5d2911dd0bcb22998f7768661270b description: For the system to pass parameters to your landing page, the landing page hyperlink must be designated a conversion tracking link within Email Studio when inserted into the email. products: - Marketing - Marketing Cloud Engagement release: "264" --- # Insert the Link in Your Email For the system to pass parameters to your landing page, the landing page hyperlink must be designated a conversion tracking link within Email Studio when inserted into the email. The example shows how to construct that link and what a sample link looks like: ``` j=%%jobid%%&sfmc_sub=%%SubscriberID%%&l=%%List_%%&u=%%JobURLID%%&mid=%%MemberID%%&jb=%%_JobSubscriberBatchID%% https://www.example.com/?j=59959959&sfmc_sub=91428539&l=4454454_HTML&u=193635789&mid=508826jb=0 ``` 1. Select **Conversion Tracking Link** when inserting the landing page link in the email. 2. For an HTML paste email, add a conversion="true" attribute to the HREF link. ![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_example.png) Example ``` www.northerntrail.com/productlist.asp ```