---
schema_version: "1"
id: dfa24644654292d5e7f87466a7df0cd7b01cb74bd49b69e127737cef65134e9f
title: Enterprise Reply Mail Management Scenario
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_enterprise_reply_mail_management_scenario.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_enterprise_reply_mail_management_scenario.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 63983be92cede3619c9457fa5bb1c5ca13523294d245a5d2253f57c2a5dda470
description: In this scenario, Northern Trail Outfitters uses Enterprise Reply Mail Management rules to manage their incoming email in Email Studio. The application automatically detects out-of-office replies, bounces, and automatic replies and deletes them. Enterprise Reply Mail Management also deletes unsubscribe requests after it unsubscribes each subscriber automatically. This setting helps Northern Trail Outfitters honor unsubscribe requests within a certain amount of time. Northern Trail Outfitters configures Enterprise Reply Mail Management in Marketing Cloud Engagement so replies that are not filtered out are responded to by auto-reply customized messages.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Enterprise Reply Mail Management Scenario

In this scenario, Northern Trail Outfitters uses Enterprise Reply Mail Management rules to manage their incoming email in Email Studio. The application automatically detects out-of-office replies, bounces, and automatic replies and deletes them. Enterprise Reply Mail Management also deletes unsubscribe requests after it unsubscribes each subscriber automatically. This setting helps Northern Trail Outfitters honor unsubscribe requests within a certain amount of time. Northern Trail Outfitters configures Enterprise Reply Mail Management in Marketing Cloud Engagement so replies that are not filtered out are responded to by auto-reply customized messages.

In this example, personalization strings and AMPscript are used to personalize each email. The AMPscript personalization string %%firstname%% was replaced automatically with "John".

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_example.png)

Example

Thank you, John, for your reply on April 14. We have received your questions and will reply as soon as possible.

While you are waiting, we have added 50 purchase points to your account, so you may want to stop by

Northern Trail Outfitters WXY Avenue Memphis, TN 37501

And don't forget our website at example.com.

Thank you!

Henry Roof Manager,

Marketing Department

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%%ReplyContent%%