---
schema_version: "1"
id: 20102cbaadfdbda52d000f35fafde6a039bce279d39fbf2f07a640ee1c64aae9
title: Profile and Preference Attributes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_enterprise2_profile_pref_attributes.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_enterprise2_profile_pref_attributes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 694e25b03217dfaf517dbe47c9648a37f216a961a78a8df22c24d6776ec68318
description: Review tips about profile and preference attributes in Marketing Cloud Engagement with Enterprise 2.0.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Profile and Preference Attributes

Review tips about profile and preference attributes in Marketing Cloud Engagement with Enterprise 2.0.

- All attributes are created at the top-level business unit.
- Attributes are shared across the entire Enterprise.
- Create an unlimited number of attributes.
- Child business units cannot create attributes.