---
schema_version: "1"
id: c1bc8b79980d470e350f8b5b728c6d70b8373e6b31bb48cea924e912b07051cf
title: Create a Send Classification
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_create_send_classification.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_send_classification.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8aed064298b005e354b25603745b309984bcc5e01c598905bfd120d7d57ee2d0
description: Follow these steps to create a send classification within Marketing Cloud Engagement Setup.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a Send Classification

Follow these steps to create a send classification within Marketing Cloud Engagement Setup.

Create a sender profile and a delivery profile before you create a send classification.

1. In Marketing Cloud Engagement Setup, in the Quick Find box, enter classification, and then select **Send Classifications**.
2. Click **Create**.
3. In the Properties section, specify a name, description, and external key for the send classification. The external key is a unique key that you can use to identify the send classification in API requests.
4. For CAN-SPAM Classification, specify whether the email is Commercial or Transactional.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note If you select a Transactional classification, a checkbox labeled **Honor source and publication list level opt outs** appears. If you select this option, all subscribers who previously opted out or reported your messages as spam are excluded. Otherwise, opted out subscribers are eligible to receive transactional messages.
5. Choose a sender profile and delivery profile to associate with the send classification.
6. Choose a Send Priority.
    - Normal: Send performs at a normal pace
    - Low: The send doesn’t receive priority and can take longer than normal to perform
    - High: Prioritizes the send ahead of other sends
7. If you want to archive emails that use this send classification, select **Archive all emails sent using this send classification**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note To enable the email archiving feature for your account, contact your account executive.
8. Save your changes.