---
schema_version: "1"
id: 1b97d8b5c054d69165bfc177e1fcb709e709d0cd7f28d569a76055a5647408fc
title: Create a Publication List in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_create_publication_list.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_publication_list.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f7c23139e44dc91f5c3043e2c79d10fe088979c487037abe93df4f61c7f752bb
description: Create a publication list in Email Studio.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a Publication List in Marketing Cloud Engagement

Create a publication list in Email Studio.

When you create a publication list, give it a name and description to identify the publication list within the system. The name you enter when you create the publication list is the name you choose when you’re selecting a publication list for a message send. If you make the publication list public, subscribers see the publication list as an option on their subscription center. For SMS sends, subscribers can opt in or opt out of a publication list, similar to an email list on the subscription center. For email sends, subscribers can only opt out of a publication list. When subscribers opt in to an email publication from the subscription center, they only receive the email if they’re also on the data extension being sent to.

1. Click **Subscribers**.
2. Click **My Subscribers**.
3. Click **Publication Lists**.
4. Click **Create**.
5. Provide a name and description for the publication list. The name and description appear in the Available Publications section of the subscription center.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_note.png)
    
    Note If the list is used for SMS, name your publication list with no spaces. Add information to the description that identifies this publication list is used for SMS.
6. Select **Public** to display the publication list in the subscription center.
7. Click **Save**.
8. If you’re sharing the publication list, select the checkbox next to the publication list and click **Move**.
9. Select the **Shared Publication Lists** folder, and click **OK**.
10. To set roles and permissions for the publication list, select the checkbox next to the publication list and click **Permissions**.