---
schema_version: "1"
id: d1e7fd96c019abf54e83cda010b28804dbd59a29d2bf1bb917dba62f6f1de598
title: Create a List
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_create_list_enhanced.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_list_enhanced.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bd0d4a40631e64bcb6b38f9910e79f3f0b47bd7c7405473fb55679fe188f42e0
description: Create a list of subscribers who match the attributes you select in Email Studio.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a List

Create a list of subscribers who match the attributes you select in Email Studio.

Before you create a list, decide:

- Whether you're going to require subscribers to confirm their email address after they subscribe. If so, create the email message before creating the list, or create a text-only message when you create the list.
- Whether you're going to attach a welcome email to this list. A welcome email is what subscribers receive when they subscribe to your list. You can assign a welcome email to this list during list creation, which requires you to create an email before creating the list, or you can assign the welcome email later by using Manage Welcome Email.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_note.png)
    
    Note Adding a Welcome Email to a list is no longer supported starting in the second half of 2020. Use [Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&language=en_US) to create personalized, automated multi-channel campaigns.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_note.png)

Note Lists that you create in your Enterprise administrator account are accessible to your On Your Behalf channel members. On Your Behalf channel members can’t create lists, but can add subscribers to them.

1. In Email Studio, on the Subscribers tab, select **Lists**.
2. Click **Create**.
3. Complete the Define Name & Location section.
    - Name: This name identifies the list when sending. If you make this list public, this name appears in the Subscription Center. Your list name can’t contain the # symbol or be longer than 50 characters.
    - Public: Selecting the public option results in this list being displayed in the Subscription Center. A subscriber can opt in or opt out of any public list.
    - External Key: Enter a unique identifier that developers can use in their API calls to access objects programmatically.
    - Description: This description appears in the list workspace.
    - Location: Select the list folder location.
    - Campaign Association: Associate the list to a campaign. To start a new campaign, click **Create Campaign**.
4. Click **Next**.
5. Optionally, complete the Set Double Opt-in section.
    1. If you want subscribers to provide confirmation of their email address when they subscribe to your list, select the **Require subscribers to provide confirmation of valid email address** checkbox.
    2. Select the Confirmation Email. The email must contain the double opt-in link URL. The substitution string to insert the link in your email is `%%double_opt_in_url%%`.
    3. Optionally, complete the Landing Page section by selecting an opt-in landing page to display to subscribers when the double opt-in link URL is clicked in your email.
6. Click **Next**.
7. Optionally, complete the Select Welcome Email section.
    1. If you want to welcome subscribers to this list, select **Send welcome email**.
    2. Select the **Welcome Email**.
    3. Select whether to associate a Send Classification to the welcome email send. This option may not be enabled in your account.
8. Click **Finish**.

- **[Configure a List for a Welcome Email](https://help.salesforce.com/s/articleView?id=mktg.mc_es_configure_welcome_email_list.htm&release=264.0.0&type=5)**  
    You can configure a subscriber list for Welcome Email messages in Email Studio.
- **[Set a List to Public](https://help.salesforce.com/s/articleView?id=mktg.mc_es_set_list_public.htm&release=264.0.0&type=5)**  
    Selecting the Public option in Email Studio will result in this list being displayed in the Subscription Center. A subscriber can opt-in or opt-out of any public list.