---
schema_version: "1"
id: 182b272cf1846051b5a4394b34677e03d2990bee02143ecfb354d940d6d41f08
title: AMP for Email
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_create_an_amp_email.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_an_amp_email.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7f2ca1b9b6bee8c1d45739a516ee2749a96b512688501a1ee4f45881e84a78ba
description: AMP for Email is a new open-source email standard that allows customers to interact with messages directly in their inbox and offers real-time content and data at open. Use Marketing Cloud Content Builder to build AMP emails. Common use cases include carousels, confirmations and opt-ins, real-time data, browsing and research, and appointment booking.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# AMP for Email

AMP for Email is a new open-source email standard that allows customers to interact with messages directly in their inbox and offers real-time content and data at open. Use Marketing Cloud Content Builder to build AMP emails. Common use cases include carousels, confirmations and opt-ins, real-time data, browsing and research, and appointment booking.

- **[Get Started with AMP for Email](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_amp_get_started.htm&release=264.0.0&type=5)**  
    To build an AMP email in Marketing Cloud Engagement Content Builder, first create the email by choosing an AMP email template or accessing the AMP editor view in an email.
- **[AMP for Email Best Practices](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_amp_best_practices.htm&release=264.0.0&type=5)**  
    Use these tips and best practices when building AMP emails in Marketing Cloud Engagement Content Builder.
- **[Appendix: Use GTL with AMP for Email Mustache Syntax](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_amp_appendix_gtl.htm&release=264.0.0&type=5)**  
    Guide Template Language and AMP Mustache templates use the same delimiters (double curly braces {{ and }}). Therefore, when sending AMP containing Mustache templates through Marketing Cloud Engagement, ensure that you add a snippet of code at the top to change the GTL delimiters.