---
schema_version: "1"
id: fae5aab410de6408b89d2c295c3858339a5db744c88d03146767df2c74caf2f3
title: Create a Measure in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_create_a_measure.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_a_measure.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ae6cb5aa917a8585817e4f16c8b64263a103f7367d0c0604209c951344d86a9a
description: Create a measure to use as criteria in a data filter to segment a subscriber list in Email Studio.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a Measure in Marketing Cloud Engagement

Create a measure to use as criteria in a data filter to segment a subscriber list in Email Studio.

You can click the words Inner Grouping and Outer Grouping to make the names editable and enter a more readable name for the grouping. Use the following steps to create a measure.

1. In the navigation bar, click **Subscribers**.
2. Click **Measures**.
3. From the toolbar, click **Create**.
    
    When you create a measure, the system defaults the outer grouping to contain one condition as a starting point for your filter.
4. Complete the information in the Properties section.
    - Name: The name of the data filter. You use this name to identify the data filter in the application. This value isn’t visible to your subscribers.
    - External Key: The unique identifier of the data filter. This value isn’t visible to your subscribers.
    - Description: The description of the data filter. You use this description to identify the filter in the application. This value isn’t visible to your subscribers.
5. Create the filter conditions in the Expression section.
    
    - Event Source: The behavioral data file that is the basis for the measure
    - Attribute: The attribute to evaluate. Valid values in this field are determined by the value you select in the Event Source field.
    - Operator: The operator to use to evaluate the attribute value against the criteria value. Valid values for this field are determined by how you set up your attributes.
    - Criteria Value: The value against which the attribute value is compared to determine whether it satisfies the condition.
    
    1. To move a condition or grouping to a different location in the data filter, click ![Move a condition button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/measure_move.jpg).
    2. To delete a condition or grouping, click ![Delete a condition button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/mc_email/images/measure_trash.jpg).
    3. Use **Add Condition** to add a condition to a grouping of conditions to be evaluated together.
    4. Use **Add Grouping** to add a grouping to contain conditions to be evaluated together.
    5. Use And and Or when you add more than one condition to a grouping or more than one inner grouping to an outer grouping. You can specify how the filter evaluates the grouping by clicking the blue operator button on the left side of the grouping. The button toggles between AND and OR.
6. Click **Save**.