---
schema_version: "1"
id: 59b6924e9d895cae46bde05d03acccdda1b643f927f252bacbc20955827a6a1b
title: Conversion Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_conversion_tracking.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_conversion_tracking.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3f6bed7eedcaff36b8bffd449ad6e0c1fb122688f71978cdde85e49b9e249a35
description: Track click-through data at a deeper level with Conversions Tracking, which allows you to track the customer traffic and revenues generated by multiple links within your emails. By inserting the necessary tracking code into your website, you are able to test, read, and optimize traffic rates and revenues for various campaigns.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Conversion Tracking

Track click-through data at a deeper level with Conversions Tracking, which allows you to track the customer traffic and revenues generated by multiple links within your emails. By inserting the necessary tracking code into your website, you are able to test, read, and optimize traffic rates and revenues for various campaigns.

With Conversions Tracking, you set up your email to contain a link to a landing page on your website. When a subscriber goes to that landing page via the email link, the system passes your data about the subscriber and the email so that you can track this subscriber's activity on your website. You then can pass data about the subscriber's activity back to the application to be displayed along with the standard email tracking data.

The system records conversion based on Subscriber ID, Job ID, and List ID.

- **[Implement Conversion Tracking](https://help.salesforce.com/s/articleView?id=mktg.mc_es_implement_conv_tracking.htm&release=264.0.0&type=5)**  
    Implement conversion tracking to track click-through data at a deeper level.
- **[View Conversions](https://help.salesforce.com/s/articleView?id=mktg.mc_es_view_conversions.htm&release=264.0.0&type=5)**  
    For user-initiated email sends, the data that your conversions page passes to the system appears in the Conversions summary of the email sends tracking page.
- **[Conversion Tracking Code Samples](https://help.salesforce.com/s/articleView?id=mktg.mc_es_conv_tracking_codesamples.htm&release=264.0.0&type=5)**  
    View code samples for ASP, PHP, and JavaScript landing and conversions pages.