--- schema_version: "1" id: cc31a6cd8ba18ced0c0d596eab447251477f30dc5b78aa28e36745f222b00468 title: Conversion Pages collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_conversion_pages.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_conversion_pages.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: e8259d08f2c4408e71db242eca46ff93d8544f81e2becfe5d79d5c5355315a32 description: Set up your conversion pages in Email Studio to track click-through data at a deeper level. products: - Marketing - Marketing Cloud Engagement release: "264" --- # Conversion Pages Set up your conversion pages in Email Studio to track click-through data at a deeper level. When a subscriber clicks through your landing page to a page where you want to capture data about the subscriber's activities (such as purchases made), that destination page known as the conversions page must do the following: - Either accept the parameter values from the landing page or retrieve these values from a cookie. - Build an XML string with the data you want to return to the system. - Use an image tag to capture the conversion and return the XML string to the system. This image tag can be added to any page on your website, to track hits from the landing page to other pages. ## XML String Use the following tags in the XML string, which your conversions page returns to the system:
XML Tag Description
<action> Required tag that must contain the value conversion.
<BatchID> Required tag containing the triggered send batch ID, which was passed from the system to the landing page via the jb parameter. If you’re using conversion tracking together with interactions, this tag is required. If you’re using conversion tracking without interaction, this tag is recommended but optional.
<conversion_link_id> Required tag containing a unique numeric identifier for this conversions page. Every conversions page that is passing data to the system by a unique number.
<data>

Optional tag for passing transactional data about the subscriber's activity on the conversions page.

This tag must contain the following options, with the values enclosed in quotation marks:

  • Amt Numeric; the value of the transaction.
  • Unit Alphanumeric; the unit of measurement for this transaction.
  • Accumulate Boolean (true or false); whether the amt values are be accumulated.

Sample syntax for this tag:

<p<data amt="100" unit="Dollars" accumulate="true"/>
<data_set> Wrapper for the optional set of <data> tags.
<display_order> Required tag containing a number that represents the order in which the conversions page is displayed in the Conversions Tracking.
<sub_id> Required tag containing the subscriber ID that was passed from the system to the landing page via the sub_id parameter.
<email> Required tag containing the subscriber email address that was passed from the system to the landing page via the e parameter. This tag can contain a blank value. If multiple subscribers in the account have the same email address value, enter a blank value for email address.
<job_id> Required tag containing the job ID that was passed from the system to the landing page via the j parameter.
<link_alias>

Required tag containing the name to be displayed in the tracking information for this conversions page.

Sample syntax for a conversions page that you want to identify as Products page: 

<link_alias>Products page</link_alias>
<list> Required tag containing the list ID followed by an underscore and the type of email, HTML, or text, for this subscriber that was passed from the system to the landing page via the l parameter.
<member_id> Required tag containing the member ID that was passed from the system to the landing page via the mid parameter.
<original_link_id> Required tag containing the ID of the URL the subscriber clicked in the email, which was passed from the system to the landing page via the u parameter.
<system_name> Required tag that must contain the value tracking.
Here’s an example of an XML string. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_note.png) Note Be sure to eliminate any extra spaces from the XML string. Omit spaces between XML tags or between an element start tag and end tag. See the Image Tag section for more details on how to pass this XML string to the system. ``` tracking conversion 20496 162951 91428539 84560_HTML 3531372 36 1 Tennis Ball Product Display Page 3 ```
Examples Description
Image Tag

To track hits to your conversions page, you add the image tag to those pages. Also, you can insert the image tag on any other page you want to track as well (pages to which a user has navigated from links in your email or on your landing pages).

Be sure to include the image tag only if the user who has navigated to the page entered your site through the email link. Here’s the basic syntax to use for your image tag:

<img src='https://click.exacttarget.com/conversion.aspx?xml=[Your XML Statement Here]' width="1" height="1">

This example is for the S1 instance. For other instances, use the string click.s#.exacttarget.com instead of click.exacttarget.com. Replace s# with the instance you are on for click.s#.exacttarget.com. For example, if you are on S4 use click.s4.exacttarget.com.
Example with No Transactional Data Included

Here’s an example of simply recording that a subscriber visited the conversions page, with no additional data passed in the <data_set> tags:

<img src = 
'https://click.exacttarget.com/conversion.aspx?xml=<system><system_name>tracking</system_name><action>conversion</action><member_id>20496</member_id>
<job_id>13919</job_id><email></email><sub_id>91428539</sub_id><list>11456_HTML</list>
<original_link_id>137476</original_link_id><BatchID>36</BatchID>
<conversion_link_id>2</conversion_link_id><link_alias>KayakPage</link_alias>
<display_order>2</display_order><data_set></data_set></system>' width = "1" height ="1">
Example with Transactional Data

This example includes transactional data recorded on the conversions page.

Wrap the URL in single quotes.

<img src = 
'https://click.exacttarget.com/conversion.aspx?xml=<system><system_name>tracking</system_name>
<action>conversion</action><member_id>20496</member_id><job_id>13919</job_id><email></email>
<sub_id>91428539</sub_id><list>11456_HTML</list><original_link_id>137476</original_link_id><BatchID>36</BatchID><conversion_link_id>2</conversion_link_id><link_alias>KayakPage</link_alias>
<display_order>2</display_order>
<data_set><data amt="6.55" unit="Dollars" accumulate="true"/><data amt="1.0" unit="Number of Roses" accumulate="true"/><data amt="1.0" unit="Number of Lilacs" accumulate="true"/></data_set></system>' width = "1" height ="1">