---
schema_version: "1"
id: 0e1521213e61f9d529b6925c1c20d79b60eca08dab34af10b22df7cb204ce23c
title: Business Units in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_business_units.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_business_units.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 45da953699182929f1e2bb89869f494918c8198842b114b37cd72b909907b63c
description: Business units let you control access to and the sharing of information. Use the hierarchical structure of business units to control your brand while enabling access to messaging technologies to your users. Manage user roles for the business unit, view users who have access to the business unit, and define filter criteria for subscribers. Business units are available in Enterprise and Enterprise 2.0 accounts.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Business Units in Marketing Cloud Engagement

Business units let you control access to and the sharing of information. Use the hierarchical structure of business units to control your brand while enabling access to messaging technologies to your users. Manage user roles for the business unit, view users who have access to the business unit, and define filter criteria for subscribers. Business units are available in Enterprise and Enterprise 2.0 accounts.

Users who are members of a business unit can access all items created in that business unit. Share items with users in other business units by placing the items in a shared items folder in the Content and Subscribers sections of the applications.

Organize the structure of business units to match your business needs. Business units can mirror workflow processes, demographic and behavioral data about your subscribers, or your organization’s operational structure.

Depending on your needs, you can create, update, and delete business units and set or change permissions in Engagement or via API interactions. To manage business units, use API requests to build your own user interface or integrate existing software with Engagement. Contact your Engagement account representative for more information.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_tip.png)

Tip Use a landing page to create a customized home page for child business units to display when their users log into Engagement.

- **[Assign a Role to All Business Unit Users](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_assign_a_role_to_a_business_unit.htm&release=264.0.0&type=5)**  
    In Marketing Cloud Engagement, you can assign a role to all users in a business unit. Additional roles can be assigned directly to the user. When roles conflict, deny settings override allow roles.
- **[Compare Enterprise and Enterprise 2.0 Functionality](https://help.salesforce.com/s/articleView?id=mktg.mc_es_compare_enterprise_functionality.htm&release=264.0.0&type=5)**  
    The following Enterprise 2.0 business unit features are similar to Enterprise Lock and Publish functionality in Email Studio.
- **[Enterprise 1.0 Overview](https://help.salesforce.com/s/articleView?id=mktg.mc_es_enterprise_overview.htm&release=264.0.0&type=5)**  
    Use the Email Studio Enterprise 1.0 tool, also known as Channel Management, to manage your users across the enterprise. Enterprise 1.0 is built on the concepts of nodes and channel members.
- **[Enterprise 2.0 Overview](https://help.salesforce.com/s/articleView?id=mktg.mc_es_enterprise_20_overview.htm&release=264.0.0&type=5)**  
    With Enterprise 2.0 in Email Studio, control your brand while still enabling a diverse user base to access messaging technologies.
- **[Update Business Unit Parent Account](https://help.salesforce.com/s/articleView?id=mktg.mc_es_update_parent_business_unit.htm&release=264.0.0&type=5)**  
    A marketing admin can update a business unit parent account for Marketing Cloud Engagement Enterprise 1.0 and 2.0.