--- schema_version: "1" id: f4174bd8b7029465f69e6244db244a4a11cc395355d54e300902baff56c681cb title: BrandBuilder collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_brand_builder.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_brand_builder.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 3e445e61b5c58c58b7e8401001f93c700058aeeb2f5fa563406db8e18bd89492 description: BrandBuilder allows you to customize the color scheme used within your Email Studio account. Use BrandBuilder to select color schemes that match your company’s logo. You can use the color scheme when you design your email template to help maintain brand integrity. Based on the colors of the logo you upload, BrandBuilder provides you with several pre-designed color schemes. After you choose how to privately label your account, BrandBuilder applies the color scheme, providing your users with a branded experience. products: - Marketing - Marketing Cloud Engagement release: "264" --- # BrandBuilder BrandBuilder allows you to customize the color scheme used within your Email Studio account. Use BrandBuilder to select color schemes that match your company’s logo. You can use the color scheme when you design your email template to help maintain brand integrity. Based on the colors of the logo you upload, BrandBuilder provides you with several pre-designed color schemes. After you choose how to privately label your account, BrandBuilder applies the color scheme, providing your users with a branded experience. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_note.png) Note This page provides information about BrandBuilder in Email Studio. To change brands associated with Marketing Cloud Engagement, follow the [Marketing Cloud Engagement BrandBuilder](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_brandbuilder.htm&language=en_US) documentation. ## Prerequisites Salesforce must enable this feature and create a brand for your account, including every business unit in an Enterprise 2.0 account. Contact your Engagement account representative to accomplish these tasks before following these directions. - Upload a logo in JPG or GIF format. - Logos must measure 550 pixels wide by 60 pixels high. - Follow the same steps whether you’re creating a brand or modifying an existing brand. When you modify an existing brand, you overwrite it with new color data. If you created a custom color scheme for the brand, the custom scheme doesn’t appear as an option when you set up BrandBuilder for Email Studio. ## BrandBuilder The color scheme you choose applies to these elements. - Logo and header background color on every screen - Primary navigation buttons - The appearance of the login screen - Survey landing page - Forward to a Friend landing page - Profile Center and Subscription Center pages ## Scenario Northern Trail Outfitters wants to create a color scheme based on their logo. They open the BrandBuilder page by clicking **Admin** and selecting **BrandBuilder**. They click **start now** and upload a logo. They click **Next**, and the application auto-generates seven different branding schemes. Northern Trail Outfitters chooses the color scheme they prefer and clicks **Next**. The BrandBuilder workspace displays the chosen colors and a preview of what a page would look like using that color scheme. Northern Trail Outfitters adjusts these colors by clicking the color box and choosing a new color in the color palette. After they select their color scheme, they click **Next**. BrandBuilder displays previews of the Application Screen and the Logon Screen. They click **Next** again. The BrandBuilder generates the new color scheme while the status is displayed in a dialog box. After the dialog box disappears, Northern Trail Outfitters clicks **Finish** and applies the brand to the application. - **[Create a New Brand](https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_new_brand.htm&release=264.0.0&type=5)** Create a BrandBuilder brand for Email Studio in Marketing Cloud Engagement. - **[Upload Your Logo](https://help.salesforce.com/s/articleView?id=mktg.mc_es_upload_logo.htm&release=264.0.0&type=5)** Follow these steps to upload a logo for BrandBuilder in Email Studio. - **[Choose Your Brand Color Scheme](https://help.salesforce.com/s/articleView?id=mktg.mc_es_choose_brand_color_scheme.htm&release=264.0.0&type=5)** Select a color scheme for BrandBuilder in Email Studio that displays within your Marketing Cloud Engagement account. - **[Preview Your Brand](https://help.salesforce.com/s/articleView?id=mktg.mc_es_preview_brand.htm&release=264.0.0&type=5)** The Preview Your Brand page in BrandBuilder shows your Marketing Cloud Engagement app and login page side-by-side. To preview your brand, follow these steps in Email Studio. - **[Associate Your Brand](https://help.salesforce.com/s/articleView?id=mktg.mc_es_associate_brand.htm&release=264.0.0&type=5)** The Associate Your Brand page in BrandBuilder lists the subaccounts associated with your Marketing Cloud Engagement administrative account. To associate your brand, follow these steps in Email Studio after you create a brand. - **[Rename a Brand](https://help.salesforce.com/s/articleView?id=mktg.mc_es_rename_brand.htm&release=264.0.0&type=5)** Your brand name appears as the browser tab name when you're using Marketing Cloud Engagement. You can change that name in Email Studio. - **[Revert Your Brand to the Default](https://help.salesforce.com/s/articleView?id=mktg.mc_es_revert_brand.htm&release=264.0.0&type=5)** When you create a brand in Email Studio for BrandBuilder, you can revert to the default at any time. Contact your account executive to begin the process. #### See Also - [Profile Center for Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_es_profile_center.htm&release=264.0.0&type=5 "The Profile Center is a web page where subscribers enter and maintain the personal information that you keep about them. When you import a list in Email Studio, you can import attribute values for your subscribers. Subscribers can see this information in the Profile Center and update and add to it. Every email that you send through Email Studio contains a link to the Profile Center for subscribers to use.") - [Preview the Subscription Center](https://help.salesforce.com/s/articleView?id=mktg.mc_es_preview_subscription_center.htm&release=264.0.0&type=5 "You can view the Subscription Center through Email Studio Profile Center in Marketing Cloud Engagement.")