---
schema_version: "1"
id: a5087e5f085bc640003e750ec0303b45b6174a3e75c63422c89956210b71f1bc
title: Can I Customize the Prediction Model or Algorithm?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ees_faq3.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ees_faq3.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f60ecd8bedc39aad72b2d38169fef94c5e3047b6ebe0e47a138d95169aef2833
description: No, you cannot customize the models. Scores are smoothed so they present an even, understandable view of your customer personas. The models are automatically tuned on the Einstein Platform.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Can I Customize the Prediction Model or Algorithm?

No, you cannot customize the models. Scores are smoothed so they present an even, understandable view of your customer personas. The models are automatically tuned on the Einstein Platform.