---
schema_version: "1"
id: a6351ec83bd7921c94580790fcff422bd9f630a59302aa8ad34aaad0040c2368
title: Install Content Blocks
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dm_install_content_block_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dm_install_content_block_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ad30474806d97ef385b7d1fee464d0713bb83787a5588c183ee5921beab69953
description: Marketing users with custom content blocks in Content Builder can enable personalization. Register blocks with your Marketing Cloud Engagement account, and then drag them into email content to create areas of collaboration for business users. To use Distributed Marketing content blocks, create a Marketing Cloud Engagement installed package for Distributed Marketing. Then, determine access and add the custom blocks you want to use.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Install Content Blocks

Marketing users with custom content blocks in Content Builder can enable personalization. Register blocks with your Marketing Cloud Engagement account, and then drag them into email content to create areas of collaboration for business users. To use Distributed Marketing content blocks, create a Marketing Cloud Engagement installed package for Distributed Marketing. Then, determine access and add the custom blocks you want to use.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d27265e38">User Permissions Needed</th>
          </tr>
        </thead>
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          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d27265e38 ">To create and install packages:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d27265e38 ">You must have the Installed Package | Administer permission. This permission is
              automatically applied to the Administrator and Marketing Cloud Engagement Administrator
              system-defined roles.</td>

          </tr>
        </tbody>
      </table>

Review these topics, in the order specified, to perform the installation.

- **[Add a Distributed Marketing Content Block Package](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_install_content_block_package.htm&release=264.0.0&type=5)**  
    Follow these steps to create a Distributed Marketing Content Block package in Marketing Cloud Engagement. This package is where you can add the Distributed Marketing content blocks you want to use.
- **[Set Content Block Permissions](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_manage_cb_permissions.htm&release=264.0.0&type=5)**  
    You can manage who can access Distributed Marketing for Marketing Cloud Engagement content blocks.