---
schema_version: "1"
id: 98eea47b191e3fecccf8d2ac6fcdcf3afbcfd5172077394679fdca42bd3c7dcc
title: Create Entry Event Data Extension
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dm_create_entry_event_data_extension.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dm_create_entry_event_data_extension.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8cdd4fea9c2fc17648b42089ab95b4e561d970476a767dc7f57e236d65a4932b
description: Create a standard, sendable data extension that captures information from the approved contacts that you use for journey messaging. For example, capture the sender email address and ID.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Create Entry Event Data Extension

Create a standard, sendable data extension that captures information from the approved contacts that you use for journey messaging. For example, capture the sender email address and ID.

1. In Marketing Cloud Engagement, navigate to **Audience Builder**.
2. Click **Contact Builder**.
3. Click **Data Extensions**.
4. To create a data extension in your folder structure, click **Create**.
    
    ![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_important.png)
    
    Important Ensure that the data extension is standard, sendable, and the send relationship relates the ID to Subscribers on Subscriber Key.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_tip.png)
    
    Tip
    
    - After you create this data extension for the first time, select Create from Existing to save time when creating journeys.
    - If you’re using [tokenized sending](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_tokenized_sending.htm&release=264.0.0&type=5 "Keep these considerations in mind when you use Distributed Marketing with Marketing Cloud Engagement accounts that use tokenized sending.") or [field level encryption](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_field_level_encryption.htm&language=en_US), review configuration considerations.
5. Include these fields in the data extension.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:14.285714285714285%">
              <col style="width:14.285714285714285%">
              <col style="width:14.285714285714285%">
              <col style="width:14.285714285714285%">
              <col style="width:14.285714285714285%">
              <col style="width:14.285714285714285%">
              <col style="width:14.285714285714285%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28039e121">Column Name</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28039e124">Placeholder Text</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28039e127">Data Type</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28039e130">Length default = 50 </th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28039e133">Primary Key</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28039e137">Required</th>
                <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28039e140">Notes</th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">greeting</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[Full Name]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">&gt; 0</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">Picklist of fields on contact or lead object</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">id</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">&nbsp;</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">≥ 18</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">Yes</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">Id relates to Subscribers on Subscriber Key.</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">email</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">&nbsp;</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">EmailAddress</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">254</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">Yes, if sending email messages. Otherwise, No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">
                  <p>Email address of contact or lead (standard field) </p>
                  <p style="margin-bottom:0;">Not configurable in profile
                    attributes.</p>
                </td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">sfCampaignId</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[Campaign Id]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">≥ 18</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">ID of linked campaign</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">sfCampaignMemberId</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[Campaign Member Id]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">≥ 18</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">ID of injected campaign member</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">sfQuickSendId</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">&nbsp;</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">≥ 18</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">ID of quick send record</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">sendFromName</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[From Name]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">&gt; 0</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">Name of account owner for DM sender profile</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">sendFromEmail</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[From Email]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">&gt; 0</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">Email of account owner for DM sender profile</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">firstName</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[First Name]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">&gt; 0</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">First name of recipient</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">lastName</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[Last Name]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">&gt; 0</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">Last name of recipient</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">sfUserId</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[Your User Id]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">≥ 18</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">Yes</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">
                  <p>ID of the user initiating the send.</p>
                  <p style="margin-bottom:0;">Usually the running user, but could be
                    different if the user who prepares a bulk send isn’t the user who starts the send. <a href="https://help.salesforce.com/s/articleView?id=mktg.set_up_bulk_quick_send_from_quick_send_message_records.htm&amp;release=264.0.0&amp;type=5" title="Allow Marketing Cloud Engagement Distributed Marketing business users to send a single, personalized quick send message to up to 100,000 contacts, leads, or person accounts at once from any Quick Send message record. When enabled, users can send to a single custom or standard Salesforce list view that contains from 1 through 100,000 results.">Learn
                      more.</a></p>
                </td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">journeyID</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">&nbsp;</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">50</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">Yes</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">ID of journey that associates a journey to its personalization data
                  extension</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">sfOrgId</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">&nbsp;</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">50</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">&nbsp;</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">Yes</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">ID of the corresponding Salesforce Org in which the campaign member resides</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">smsValue</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">&nbsp;</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">&lt; 160</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">No</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">To support custom SMS messages <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_dm_enable_custom_sms_messages.htm&amp;release=264.0.0&amp;type=5" title="Add AMPscript to SMS messages to allow a user to write and send a custom SMS message through Distributed Marketing. SMS messages are sent through journeys using the MobileConnect SMS message activity.">Learn more.</a></td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">mobilePhone</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">[Mobile Phone]</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Phone</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">50</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">No</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">Yes, if sending SMS messages. Otherwise, No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">mobilePhone must be set up as a profile attribute if it’s referenced in
                  AMPscript.</td>

              </tr>
              <tr class="">
                <td data-label="Column Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e121 ">EntryObjectId</td>

                <td data-label="Placeholder Text" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e124 ">&nbsp;</td>

                <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e127 ">Text</td>

                <td data-label="Length default = 50" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e130 ">≥ 18</td>

                <td data-label="Primary Key" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e133 ">No</td>

                <td data-label="Required" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e137 ">No</td>

                <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d28039e140 ">ID of Case or Opportunity the Quick Send was initiated from.</td>

              </tr>
            </tbody>
          </table>
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_tip.png)
    
    Tip You can’t set a required field as nullable.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_note.png)
    
    Note If you create a complex AMPscript to build out your email content in Content Builder, users can get an error message when they try to switch between preview and edit modes in Distributed Marketing. To avoid an error, account for the standard placeholders.
6. If you enhance the Distributed Marketing payload with more data by [extending the entry source data](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_extend_entry_event_data.htm&release=264.0.0&type=5 "Distributed Marketing includes a standard set of fields used to populate the associated journey's entry source data extension. You can add fields to the standard set to include data from contact or lead objects. When a campaign member is approved through Distributed Marketing or when a Quick Send message is sent, the values of the additional data fields for the underlying contact or lead are added to the entry source data extension in Marketing Cloud Engagement. Use this data for Marketing Cloud Engagement journey decisions, content personalization, and more.") or [creating a custom personalization interaction,](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_add_custom_personalization_interactions.htm&release=264.0.0&type=5 "The Distributed Marketing personalization flow includes these interaction tabs: Edit and Send Settings. Add one or more interaction tabs for more complex use cases, such as carbon copying or sending to alternate email addresses. To extend Distributed Marketing interactions, create a custom external integration Lightning component, register it with Distributed Marketing, and name the new tab in Distributed Marketing Administration.") add the new fields to the data extension.