---
schema_version: "1"
id: 27fdd2c9cfd796dc4ed462614b8dc868f29910fa3ded271f5e9cc6abab5d39df
title: Administer Frequency Capping
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dm_administer_frequency_capping.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dm_administer_frequency_capping.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fd55b0d66d5b05037da390cce346894a8a63b996cc577aefee1ba7a09f69a19f
description: Define the maximum number of sends a user can initiate through Distributed Marketing. Users see the number of messages remaining before they send a message. When the cap is reached, sending is disabled until the cap is reset. The frequency send cap can be reset daily, weekly, or monthly. The cap resets at midnight in the user’s time zone and is a rolling reset. Sends are credited back 1, 7, or 30 days after they’re consumed. If your organization uses Bulk Sends, users can’t target an audience with more recipients than remaining sends.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Administer Frequency Capping

Define the maximum number of sends a user can initiate through Distributed Marketing. Users see the number of messages remaining before they send a message. When the cap is reached, sending is disabled until the cap is reset. The frequency send cap can be reset daily, weekly, or monthly. The cap resets at midnight in the user’s time zone and is a rolling reset. Sends are credited back 1, 7, or 30 days after they’re consumed. If your organization uses Bulk Sends, users can’t target an audience with more recipients than remaining sends.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d31754e38">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d31754e38 ">To administer frequency capping:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d31754e38 ">DMAdministrator License permission set and Administrator permission (mcdm_15
              namespace)</td>

          </tr>
        </tbody>
      </table>

To define the audience batch cap, follow these steps:

1. In App Launcher, search for and select Distributed Marketing Administration.
2. In the Configuration section, select Compliance & Approvals.
3. In the Frequency Capping section, enter a maximum number of sends per user.
4. Select the duration.
5. Click Apply Changes.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_example.png)

Example

1. If today is May 26 and the send cap allows you 10 messages daily, anything that you send on May 26 is counted for that day. At 12:00:00 AM on May 27, the send cap resets and you can send 10 more messages.
2. If the send cap is set to 6 messages weekly, your sends could look like this:
    - Monday: you send 2 messages
    - Tuesday: you send 0 messages
    - Wednesday: you send 4 messages
    - Thursday: blocked - you reached your weekly limit
    - Friday: blocked - you reached your weekly limit
    - Saturday: blocked - you reached your weekly limit
    - Sunday: blocked - you reached your weekly limit
    - Monday: you now have 2 sends available
    - Tuesday: you still have 2 sends available
    - Wednesday: you now have 6 sends available