---
schema_version: "1"
id: 4c3e4dbb90d06a77207d4c26b8b1d880b1ea0e936685ab4d183ce6d83be96608
title: Einstein and Analytics in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_data_management_and_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_data_management_and_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7ba543062092d7d87b55b2c70dbc91d373ca60752dd1d24720cf729f186a4a4b
description: Gain deep insights into the behaviors and interests of your contacts across channels. The insights provided in Marketing Cloud Engagement help you set marketing goals and refine customer journeys.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Einstein and Analytics in Marketing Cloud Engagement

Gain deep insights into the behaviors and interests of your contacts across channels. The insights provided in Marketing Cloud Engagement help you set marketing goals and refine customer journeys.

[1](#fntarg_1)

- **[Analytics Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_analytics_builder.htm&release=264.0.0&type=5)**  
    Analytics Builder enables you to gain deep insights into the behaviors and interests of your contacts across channels. Use these insights to set marketing goals and refine customer journeys.
- **[Collect Tracking Code](https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_collect_code.htm&release=264.0.0&type=5)**  
    Collect Tracking Code is a JavaScript snippet that captures data about the behaviors of known and unknown visitors to your site. You can use this data to enhance contact profiles and optimize customer journeys across channels through predictive and personalized recommendations. You can also update product and content catalog details in real time or track email-driven revenue.
- **[Intelligence Reports for Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_datorama_reports.htm&release=264.0.0&type=5)**  
    Use Intelligence Reports for Engagement to generate, view, and share a detailed analysis of your email, push, and journey campaign-level data. Intelligence Reports for Engagement Advanced, which is available for an additional cost, includes more features, functionality, and analytics. Intelligence Reports on Hyperforce supports email and push channels.
- **[Google Analytics Integration for Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_gai_google_analytics_integration_tracking.htm&release=264.0.0&type=5)**  
    To use Google Analytics capabilities to track and analyze journey activity, integrate Google Analytics with Marketing Cloud Engagement. You can also view the resulting metrics directly in Marketing Cloud Engagement. Google’s native authentication creates a secure link between your Marketing Cloud Engagement instance and your Google Analytics account.
- **[Using Einstein in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.marketing_cloud_einstein.htm&release=264.0.0&type=5)**  
    In Marketing Cloud Engagement, Einstein provides insights and data to inform the content and timing of your marketing activities. Use powerful Einstein features to understand the engagement and behaviors of your customers so you can personalize every interaction that you create in Marketing Cloud Engagement.

[1](#fnsrc_1) Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.