| Available in: Intelligence Reports Advanced |
| Field Name | Description | Type | Example Values |
|---|---|---|---|
| audience_name | The name of the audience that the email or message was sent to. | Dimension | VIP Customers, Birthday Today |
| audience_type | The audience type: List or Data Extension. | Dimension | List, Data Extension |
| business_unit | The name of the business unit that sent the message. | Dimension | NTO Rewards |
| business_unit_id | The ID of the business unit. | Dimension | 1300648 |
| campaign | The Marketing Cloud Engagement campaign at the time of the send (if assigned). | Dimension | Welcome, Post-Purchase |
| campaign_code | The campaign’s code (as given by the user). | Dimension | Welcome, Post-Purchase |
| campaign_end_date | The campaign’s end date. | Dimension | 01 Jan 2021 |
| campaign_id | The campaign’s internal ID. | Dimension | 111 |
| campaign_start_date | The campaign’s start date. | Dimension | 01 Jan 2021 |
| campaign_status | The campaign’s status. | Dimension | InProcess, Deployed |
| channel | The messaging channel type | Dimension | Email, Mobile Push |
| contact_entry_mode | This mode dictates when the contact is eligible to enter a journey. | Dimension | Single Entry Across All Versions, Multiple Entries |
| country_code |
The country code of the user who engaged with the email. Note:
|
Dimension | BR |
| email_domain |
The email domain for the message that was sent, such as yahoo.com or gmail.com. |
Dimension | gmail.com, salesforce.com |
| email_job_id |
The unique identifier of the email sent. |
Dimension | 97797, 94910 |
| email_name | The email name at the time of send. | Dimension | Shipping Notification, Birthday |
| email_pre_header |
The email preheader. A preheader is the text following the subject line when an email is previewed. A preheader is one of the first three items that a subscriber sees when viewing an email. |
Dimension | Welcome, Order today and save! |
| email_send_type |
The type of message sent. Triggered--Anything that uses event-driven sending queues, such as SOAP triggered sends and Transaction Journey and REST APIs. Standard--Includes batched-based sending, for example, sending by a list or by a data extension through Automation Studio or Email Studio. |
Dimension | Triggered, Standard |
| email_sender_address | The email sender’s address. | Dimension | welcome@northerntrailoutfitters.net, postpurchase@northerntrailoutfitters.net |
| email_sender_name | The email sender’s name. | Dimension | Northern Trail Outfitters, NTO |
| email_status | The email job status at the time of send. | Dimension | New |
| email_subject | The email subject at the time of send. | Dimension | A 20% off Welcome from NTO, Thanks for your purchase from NTO! |
| email_test_indicator | A flag that indicates this message was part of a test send. | Dimension | true, false |
| enterprise | The name of the enterprise account (“parent”) that sent the message. | Dimension | Northern Trail Outfitters |
| enterprise_id | The ID of the enterprise account (“parent”). | Dimension | 1079707 |
| event_date | The date and time an event, such as an open or click, occurred. | Dimension | 2021-09-22 13:12:36.0 |
| journey_activity_name | The journey activity name. | Dimension | Welcome - Step 4, Post-Purchase Step 1 |
| journey_activity_type | The journey activity type. | Dimension | EMAILV2 |
| journey_created_date | The date the journey was created. | Dimension | 01 Jan 2021 |
| journey_description | The journey description. | Dimension | Cross-Channel Journey encouraging contacts to review items and purchase additional recommended items |
| journey_id | The internal unique identifier of the journey and its version. | Dimension | 792E3165-29F6-4EF0-ABCD-204740FE9EC1 |
| journey_last_published_date | The last date that the journey was published. | Dimension | 01 Jan 2021 |
| journey_modified_date | The last date that the journey was modified. | Dimension | 01 Jan 2021 |
| journey_name | The journey name. | Dimension | Welcome, Post Purchase |
| journey_status | The journey status: Draft, Running, Paused, Finishing, or Stopped. | Dimension | Published |
| journey_version | The journey version. | Dimension | 78 |
| mobile_app | The app name that the message was sent to. | Dimension | 2827E0F5-570A-4B89-A76A-5FCB603C5359 |
| mobile_app_version | The version of the app that sent the message. | Dimension | 4.200713.04 |
| mobile_device_language |
The language code of the device that the message was sent to. For example, en_us. |
Dimension | en_US |
| mobile_device_model |
The hardware model of the device that the message was sent to.. |
Dimension | iPhone8 |
| mobile_device_os |
The device operating system that the message was sent to. Either iOS or Android. |
Dimension | iPhone OS |
| mobile_device_os_version |
The mobile device’s operating system version that the message was sent to. |
Dimension | 14.6 |
| mobile_sdk_version | The version of the MobilePush SDK that sent the message. | Dimension | 7.2.1 |
| push_content_name | The name of the content used in the send. | Dimension | Mobile Message June 23, 2021(1:43:40 PM) |
| push_send_name |
The name of the send definition. (For Mobile Studio sends, the Message Name; for Transactional API sends, the DefinitionKey; for Journey Builder sends, the Activity Name.) |
Dimension | Daily Deal |
| push_send_type |
The type of message sent:
|
Dimension | Interaction |
| region_code |
The state of the user who engaged with the email. Note:
|
Dimension | IL |
| subscriber_id | The system-defined unique identifier for a contact. | Dimension | 11111111 |
| subscriber_key | The unique identifier you define for a contact. | Dimension | user1 |