---
schema_version: "1"
id: eb8d17310bd72c8f1b8ad32f445983291874cc5b56a7e65d21e4ba8575c1a2cf
title: Send Date Versus Event Date
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_dates.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_dates.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a719880ad29e1bdfeb1b45360fc8466a63c8843eb473b51875600fd7ca970c2d
description: "All engagement events in Intelligence Reports have two date dimensions: Event, and send."
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Send Date Versus Event Date

All engagement events in Intelligence Reports have two date dimensions: Event, and send.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports and Intelligence Reports Advanced</td></tr></tbody></table>

- Event date - The date the event occurred (for example, email opened).
- Send date - The date the message for this event was sent.

The two date dimensions are especially important when looking at opens and clicks. For example, when reporting on clicks or opens, setting the Event Date filter to the last 30 days without setting a Send Date filter returns data for all emails that were clicked during the last 30 days, regardless of when they were sent. The results could include emails that were sent 31 or more days earlier.

Both date dimensions are used in Intelligence Reports but appear differently in pivot tables, reports, and dashboards.

Pivot Tables — All pivot tables have an Event Date filter. When selecting the date range, all events from the specified time are included, regardless of the send date.

![Event date in pivot table](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_dat_pivot_dates.png)

To see the number of events that occurred since the send date, add the Send Date dimension to your pivot table.

![Send date in edit pivot table](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_dat_pivot_date_send.png)

You can also filter your pivot table to include only send dates. Create a filter using the Send Date dimension. For more information, see [Applying Filters to Pivot Tables and Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_use_filters.htm&release=264.0.0&type=5 "Add filters to a report to narrow down the data that you see in reports and focus on what’s relevant to your use case. You can filter by a standard or custom dimension, such as a campaign, email domain, or country, or by a custom measurement, such as an email bounce rate over 60%.").

![Create filter with send date dimension.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_dat_filters.png)

Reports — All reports have an Event Date filter. When selecting the date range, all events from the specified time are included.

![Event dates in reports](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_dat_reports_dates.png)

To filter your report to include only certain send dates, create a filter using the Send Date dimension. For more information, see [Applying Filters to Pivot Tables and Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_use_filters.htm&release=264.0.0&type=5 "Add filters to a report to narrow down the data that you see in reports and focus on what’s relevant to your use case. You can filter by a standard or custom dimension, such as a campaign, email domain, or country, or by a custom measurement, such as an email bounce rate over 60%.").

Dashboards — For out-of-the-box dashboards, you can control only the send date. The event date filter is preset to include all dates.

If you’re a Intelligence Reports Advanced user, you can control the event date at the top of the page and build the dashboard according to your needs. For more information, see [Customize Dashboard Pages](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_dash_pages.htm&release=264.0.0&type=5 "Customizing your dashboard pages allows you to modify and focus on specific data in a view. You can apply filters and interactive filtersets to your dashboards to get a better understanding of the data that appears on your dashboard.").

![Event date in dashboards](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_dat_dashboards_dates.png)