---
schema_version: "1"
id: 5cdb3563f0f66f0b62fe9e76769646e5e517edf7750696fcafe526147eb778c0
title: In-App Engagement Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_dash_in_app_engage.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_dash_in_app_engage.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a0fa56a251f381452c3e5ce7c783754f660c2ea1792aec873ca75f98e8cae908
description: Get details about your in-app engagement key performance indicators (KPIs), including device button clicks, device dismisses, device button click rate and more. View breakdowns by day of the week, mobile OS, and mobile apps. You can export the dashboard and its widgets into different formats.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# In-App Engagement Dashboard

Get details about your in-app engagement key performance indicators (KPIs), including device button clicks, device dismisses, device button click rate and more. View breakdowns by day of the week, mobile OS, and mobile apps. You can export the dashboard and its widgets into different formats.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports and Intelligence Reports Advanced</td></tr></tbody></table>

You can filter the in-app engagement dashboard by:

- Send date
- Business unit
- Campaign
- Mobile OS
- Mobile app

After you select the filters, click **Apply**.

In-app engagement dashboard contains these sections:

- **Engagement KPIs** —The top KPIs for in-app engagement within the filtered time period.
    - **Device Button Clicks**—The number of times the message was clicked across devices.
    - **Device Dismisses**—The total number of times the dismiss button was clicked across devices.
    - **Device Button Click Rate**—The device button click rate. Calculation: (Device Button Clicks / Device Displays)
    - **Device Dismiss Rate**—The number of device dismisses. Calculation: (Device Dismisses / Device Displays)
    - **Avg. Display Time**—The average amount of time the in-app message was displayed.
        
        ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)
        
        Note Each section shows how the measurement performed in the previous period and whether it increased or decreased. You can define the compare to period with the send date filter.
- **Engagement Timeline** —A graph that shows in-app messages with the best engagement for the defined time period.
- **Breakdowns**—This section shows an analysis of the selected measurement.
    - **By Day of the Week**—A table that shows how the selected measurement performed each day of the week. This table can help you determine the best day to optimize your push notifications.
    - **By Mobile OS**—A bar graph that shows the selected measurement divided by the mobile operating system.
    - **By Mobile App**—A table that shows how each measurement performed per mobile app.
- **Send Details**—A table of your top-100 in-app messages within the defined time frame, according to the selected measurement.