---
schema_version: "1"
id: e2a41aafa8a3f1307dc4142440b3dc76b49ee2f242475701e2125f2d73932906
title: View Cross-Channel Marketing Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_mktg_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 596401356419c13e27fd51bbdebe64c4b7a8ca780798759f69bd92a24a826a0c
description: Use the Cross-Channel Marketing Insights dashboard to view cross-channel, data-driven insights.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# View Cross-Channel Marketing Insights

Use the Cross-Channel Marketing Insights dashboard to view cross-channel, data-driven insights.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d35621e54">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e54 ">To consume Cross-Channel apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e54 ">Access, View &amp; Export, Schedule, “Create &amp; Edit”</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app. For more information, see [Install the Cross-Channel Marketing Insights App](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_install.htm&release=264.0.0&type=5 "When you install the app, your Marketing Cloud Engagement data is automatically connected and ready to use. If you don’t need the data, you can remove it. Installing the Cross-Channel Marketing Insights app requires a Google Analytics account and credentials for each marketing platform that you want to add.").

The dashboard contains these tabs:

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note The dashboard that’s created with this app is read-only and can’t be modified.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d35621e104">Tab</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d35621e107">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Tab" class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e104 ">
              <p style="margin-bottom:0;">
                <strong class="uicontrol">Research</strong>
              </p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e107 ">
              <p>Dive into your marketing performance with all your connected platforms, and view your
                most important metrics. Toggle between these views to expand your analysis: </p>
              <ul>
                <li>
                  <p><strong class="uicontrol">Data View</strong>—Compare your data metrics for each platform, such as
                    impressions and clicks. </p>
                </li>

                <li>
                  <p><strong class="uicontrol">See Totals</strong>—View totals for all platforms, split per metric,
                    within the selected timeframe. </p>
                </li>

                <li>
                  <p><strong class="uicontrol">Graphic View</strong>—Compare how each platform is performing over time
                    for the selected metric. </p>
                </li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tab" class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e104 ">
              <strong class="uicontrol">Insights</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e107 ">Lists the highest and lowest performing campaigns by cost compared to all
              cross-channel campaigns. View characteristics that can help you define changes to improve
              the metrics. </td>

          </tr>
          <tr class="">
            <td data-label="Tab" class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e104 ">
              <p style="margin-bottom:0;">
                <strong class="uicontrol">Einstein Marketing Insights (EMI)</strong>
              </p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d35621e107 ">Get ways to improve your marketing efforts, such as pausing certain campaigns or
              allocating more budget to other campaigns. </td>

          </tr>
        </tbody>
      </table>