---
schema_version: "1"
id: a20a7228888415b90821c03ac0b1c0f548fb3660777a89d1da7baff7e0dfafd9
title: Marketing Insights for Sales Cloud
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_mktg_sc.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_sc.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f19e687445edd1421a893eec08be7cdd86956e0aeca7d5dbc57fba3b3902ab32
description: The Marketing Insights for Sales Cloud solution helps marketing and sales understand how marketing efforts and spend are converting into revenue. For example, discover weak links in your sales funnel or find business justifications to ramp up or pause a campaign.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Marketing Insights for Sales Cloud

The Marketing Insights for Sales Cloud solution helps marketing and sales understand how marketing efforts and spend are converting into revenue. For example, discover weak links in your sales funnel or find business justifications to ramp up or pause a campaign.

The Marketing Insights for Sales Cloud solution uses the Leads, Opportunities, Accounts, Contact, Campaigns, and Campaign Members objects.

- **[Install the Marketing Insights for Sales Cloud Solution](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_sc_install.htm&release=264.0.0&type=5)**  
    Get insights on the complete sales cycle, from spend to revenue, through return on investment. Using the Marketing Insights for Sales Cloud solution requires the Cross-Channel Marketing Insights solution with at least one paid ad campaign on a common advertising platform.
- **[View Marketing Insights for Sales Cloud](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_sc_view.htm&release=264.0.0&type=5)**  
    Use the Marketing Insights for Sales Cloud dashboard to understand how your marketing efforts and spend are converting into revenue.