---
schema_version: "1"
id: c2302b37ef386bb95796f8c42e50350f3811ee9f1ec101582b290e896a0213a2
title: View Audience Insights for Advertising Studio Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_aud_ins_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_aud_ins_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4d41643ca76c7724c96a87f4d984f26bf5055f6c675c0d2933e84c4753442532
description: Use the Audience Insights for Advertising Studio dashboard to optimize campaigns using first-party audiences.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# View Audience Insights for Advertising Studio Data

Use the Audience Insights for Advertising Studio dashboard to optimize campaigns using first-party audiences.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Advertising Studio is now Marketing Cloud Advertising. We are still working on updating the platform so all instances will still be referred to as Advertising Studio until this is done.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d16124e57">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e57 ">To consume Cross-Channel apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e57 ">Access, View &amp; Export, Schedule, “Create &amp; Edit”</td>

          </tr>
        </tbody>
      </table>

Additional Information

- The dashboard that’s created with this app is read-only and can’t be modified.
- The Google Ads API doesn’t pull excluded audience data.

You can filter the dashboard by:

- **Platform**—Filter by a specific advertising platform.
- **Date**—Filter by a specific time period.

The dashboard contains these sections:

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:26.041666666666668%">
          <col style="width:30.208333333333332%">
          <col style="width:43.75%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d16124e125">Section</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d16124e128">Widget </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d16124e131">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d16124e125 d16124e128 d16124e131 "><strong class="uicontrol">Overall View for Campaigns Using First-Party
                Audiences</strong> provides a snapshot of how your campaigns are performing in relation
              to impressions, conversions, and spend. This section contains these widgets:</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Total Spend</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">The total amount of money spent in all campaigns using first-party audiences.</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Total Impressions</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">The total number of impressions for all campaigns using first-party audiences.</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Total Conversions</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">The total number of conversions for all campaigns using first-party audiences.</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Total # of Audiences</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">The total number of audience lists that are either active or have errors in Marketing
              Cloud Advertising. Audiences in draft don’t appear in the total calculation.</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Total # of Audiences Active in Campaigns</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">The total number of audiences active in campaigns displayed in the current timeframe.
              These audiences are either included or excluded from these campaigns. </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d16124e125 d16124e128 d16124e131 ">
              <p><strong class="uicontrol">Audience Usage</strong> shows which audiences were used the most and which
                weren’t used at all in your campaigns. </p>
              <p style="margin-bottom:0;">This section contains these widgets:</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Top Used Audiences</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">The audiences most used in your campaigns, either as included or excluded.</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Least Used Audiences</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">The audiences least used in your campaigns, either as included or excluded. </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d16124e125 d16124e128 d16124e131 ">
              <p><strong class="uicontrol">Top Campaigns</strong> lists the
                top-performing campaigns. You can select the relevant audience and then filter by a
                measurement to investigate the performance of the top-10 campaigns.</p>
              <p style="margin-bottom:0;">This section contains
                this widget:</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e125 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e128 ">
              <strong class="uicontrol">Top 10 Campaigns for Selected Audience</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d16124e131 ">
              <p>Your top-10 campaigns in a bar chart. You can filter by audiences included or excluded in
                the campaigns and organize the campaigns according to different measurements: impressions,
                clicks, CPM, media cost, conversion CPA, and conversion rate.</p>
              <p style="margin-bottom:0;">The Google Ads API doesn’t pull excluded audience data; therefore no data is found for
                excluded audiences in Google Ads.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d16124e125 d16124e128 d16124e131 ">
              <p>
                <strong class="uicontrol">Which Strategy of Audience Performs Best</strong>
              </p>
              <p style="margin-bottom:0;">Displays which strategies perform best according to the campaign performance. Use the
                relevant measurements to see how each strategy performs. You can filter by strategy and
                audiences used in the different campaigns to see how they react to different
                strategies.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d16124e125 d16124e128 d16124e131 ">
              <p>
                <strong class="uicontrol">Detailed Display All - Campaign for Each Audience</strong>
              </p>
              <p style="margin-bottom:0;">Displays all your campaigns and audiences and provides a detailed view.</p>
            </td>

          </tr>
        </tbody>
      </table>