---
schema_version: "1"
id: cbc19caceba29002328eba7c7040364f70d4bd467863ebfb29568ff0b17524ea
title: Create Content in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_content_creation.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_content_creation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7021a6cb711d157bb5630d0c11e5f4cdf0fbcbfdf5d7b4932cf3898cfeeec022
description: Manage, create, and publish targeted and relevant marketing content to customers across multiple Marketing Cloud Engagement channels.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create Content in Marketing Cloud Engagement

Manage, create, and publish targeted and relevant marketing content to customers across multiple Marketing Cloud Engagement channels.

- **[CloudPages](https://help.salesforce.com/s/articleView?id=mktg.mc_cp_cloudpages.htm&release=264.0.0&type=5)**  
    CloudPages combines the best of Marketing Cloud Engagement to capture, organize, and act on prospect data. Use capture forms to grow your audience and then nurture those prospects with a journey. Optimize your content for distinct mobile, social, and web experiences to catch those prospects wherever they are. Built-in reports help you monitor performance and optimize as you go.
- **[Content Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_content_builder.htm&release=264.0.0&type=5)**  
    Content Builder is our cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in Marketing Cloud Engagement. With an easy-to-use, drag and drop interface, Content Builder is more efficient than our previous create and edit tools. Content Builder also includes the content repository (CMS) and API, the content management application (formerly referred to as Content Canvas), and the new HTML content editor (formerly referred to as Content Builder).