---
schema_version: "1"
id: 9f54448f1799f75ccdfbed613794ddbb51d6b6a70ffa7b1b9febd01a534d5fb5
title: Contact Data in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_contact_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_contact_data.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 67225432f8364a8350727a2fefeaf5c98c58e32fb22b8f394565e56af337b5f2
description: Access contact data and the relationships designed to help you use that data. Segment your subscribers to better target your sends.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Contact Data in Marketing Cloud Engagement

Access contact data and the relationships designed to help you use that data. Segment your subscribers to better target your sends.

- **[Audience Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_audience_builder.htm&release=264.0.0&type=5)**  
    Segment your customers in a variety of ways with Audience Builder in any Marketing Cloud Engagement org. Enterprise 2.0 customers can contact an account executive to enable additional features, such as business unit filters.
- **[Contact Builder in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_cab_contact_builder.htm&release=264.0.0&type=5)**  
    The Contact Builder app provides access to contact data contained within your account and the relationships designed to help you use that data. Use Contact Builder to manage, consolidate, organize, and link data from all Marketing Cloud Engagement apps and external sources.