---
schema_version: "1"
id: 391d237b93090d24a558b7ecbd9bbf2bc33b80700fa6658fc56975e615c148db
title: Upgrade to Marketing Cloud Connect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_upgrade_to_marketing_cloud_connect.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_upgrade_to_marketing_cloud_connect.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d6f79922a52f25964633c48392e5f6206d9539860d9992b23989e364a1fe552f
description: Learn the benefits of upgrading to Marketing Cloud Connect for Marketing Cloud Engagement from an earlier version of the connector. Marketing Cloud Connect is a more efficient and effective way to manage your connection to the Sales or Service Cloud.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Upgrade to Marketing Cloud Connect

Learn the benefits of upgrading to Marketing Cloud Connect for Marketing Cloud Engagement from an earlier version of the connector. Marketing Cloud Connect is a more efficient and effective way to manage your connection to the Sales or Service Cloud.

## Benefits of Upgrading

- Marketing Cloud Connect is integrated with Journey Builder, allowing use of Salesforce CRM data to power your cross-cloud journeys.
- Use your Salesforce CRM data in Engagement for segmentation and sending. Use Salesforce data extensions in interactions, Automation Studio, and guided sends.
- Use triggered sends to automatically send emails based on changes made to your Salesforce CRM data.
- Synchronized data tools bring data from standard or custom Salesforce objects into Engagement for direct access without manually exporting, importing, or setting up automations.
- Use Dynamic Send Preview to see fully rendered and personalized Engagement emails with real data inside the Sales Cloud or Service Cloud.
- Connect individual Enterprise 2.0 Engagement business units with a single Salesforce org, independent of their parent account or any other business unit.
- A/B testing from Marketing, Sales, or Service Cloud provides an opportunity to test differences in emails with customers to determine which version performs best.
- Manage the storage of Engagement tracking data stored in the Sales or Service Cloud.
- Admins have access through the Sales or Service Cloud to manage Engagement users and business units that can access Marketing Cloud Connect.

#### See Also

- [Marketing Cloud Connect Features](https://help.salesforce.com/s/articleView?id=mktg.mc_co_features.htm&release=264.0.0&type=5 "Learn about edition compatibility with Marketing Cloud Connect for Marketing Cloud Engagement and what features are available.")