---
schema_version: "1"
id: 1f8fbd34debeac64c84511871ee259891c6a0d463f3585c902d57fcf802e57ad
title: Set Up the Salesforce System User in Marketing Cloud Connect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_set_up_salesforce_system_user.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_set_up_salesforce_system_user.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bd67020e1dfdf74177fbf8846aadea38f97eab3021ec34f04a4d36b0929be3ac
description: The Sales or Service Cloud administrator creates the Salesforce System User. This user connects the accounts for the Marketing Cloud Connect for Marketing Cloud Engagement configuration.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Set Up the Salesforce System User in Marketing Cloud Connect

The Sales or Service Cloud administrator creates the Salesforce System User. This user connects the accounts for the Marketing Cloud Connect for Marketing Cloud Engagement configuration.

The Salesforce System User, previously called the tracking user, makes Engagement tracking data available in CRM. This user type is exclusively for sending to CRM audiences from Engagement in non-scope-by-user accounts.

1. In the Sales or Service Cloud, click **Setup**.
2. Under Build in the Setup menu, click **Customize**.
3. Click **Users**.
4. Click **Page Layouts** and edit the user page layout.
5. Add the Marketing Cloud for AppExchange User field and save your changes.
6. Under Administer in the Setup menu, click **Manage Users**.
7. Click **Users**.
8. Create a user or update an existing user with these settings and save your changes
    - User License: Salesforce
    - Profile: System Administrator
9. Edit the Salesforce system user.
10. Enable Marketing Cloud for AppExchange User.
11. Enable Marketing Cloud for AppExchange Admin.
12. Save your changes.

![Review Prerequisites and Install Package - Step 6](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/mc_cross-cloud_products/images/connect---1-6-prereqs.png)

#### See Also

- [Marketing Cloud Connect User Types and Permissions](https://help.salesforce.com/s/articleView?id=mktg.mc_co_user_types_and_permissions.htm&release=264.0.0&type=5 "To use most Marketing Cloud Connect functionality, users need a license for Marketing Cloud Engagement and a license for Sales or Service Cloud. Understand the user types and permissions associated with Marketing Cloud Connect.")