---
schema_version: "1"
id: b11aa54688d788c3e930b4caba819137454880c064febbadc323066dfdcba2f9
title: Send Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_send_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_send_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b390c1220fd6615801af9644ee83ee2d77570301adba125113b47a8a64220980
description: Access the Marketing Cloud Connect Send Analytics tab within the Sales or Service Cloud. This tab provides aggregate tracking data for all sends, specific subscriber activities, and specific email send activities. Marketing Cloud Connect for Marketing Cloud Engagement reports are based on tracking data stored in the CRM.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Send Analytics

Access the Marketing Cloud Connect Send Analytics tab within the Sales or Service Cloud. This tab provides aggregate tracking data for all sends, specific subscriber activities, and specific email send activities. Marketing Cloud Connect for Marketing Cloud Engagement reports are based on tracking data stored in the CRM.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d21123e36">Data</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d21123e39">Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Data" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e36 ">Historical Engagement</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e39 ">Historical Engagement displays aggregate data beginning on the date
            the account was created to the present. This section contains the total
            number of subscribers to whom emails were sent, delivered emails,
            bounced emails, unique opens, unique clicks, and total clicks.</td>

        </tr>
        <tr class="">
          <td data-label="Data" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e36 ">Time Based Engagement</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e39 ">Time Based Engagement displays data for a specified time. Specify a
            time period to see data on the total number of emails sent, emails
            delivered, bounces, unique opens, and unique clicks. Because Sales or
            Service Cloud doesn’t store the date and time a subscriber clicks a
            link, this data is calculated using the original last-clicked
            date.</td>

        </tr>
        <tr class="">
          <td data-label="Data" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e36 ">Aggregate Analytics</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e39 ">Select <strong class="uicontrol">Aggregate</strong> to see data for the number of
            total opens. This data isn’t shown in subscriber analytics. The Sales or
            Service Cloud tracks whether an email is opened, not how many times a
            specific subscriber opens it.</td>

        </tr>
        <tr class="">
          <td data-label="Data" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e36 ">Subscriber Analytics</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e39 ">
            <p>Select <strong class="uicontrol">Subscriber</strong> to view data for a specific
              subscriber.</p>
            <ul>
              <li>Date of first email sent to the subscriber.</li>

              <li>Date of the most recent email sent to the subscriber.</li>

              <li>Date the subscriber unsubscribed, if applicable.</li>

              <li>Date the subscriber was created.</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Data" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e36 ">Email Analytics</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d21123e39 ">
            <p>Select <strong class="uicontrol">Email</strong> to view data about a specific
              email.</p>
            <ul>
              <li>Number of emails sent. This data refers to the number of send
                definitions containing the specified email and not the number of
                subscribers to whom an email was sent.</li>

              <li>Number of total opens. This data isn’t shown in subscriber
                analytics. The Sales or Service Cloud tracks whether an email is
                opened, but doesn’t track how many times a specific subscriber
                opens it.</li>

              <li>Date the email was first sent.</li>

              <li>Date the email was most recently sent.</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>